Leading digital sports entertainment and gaming company DraftKings communicated it will help the American Gaming Association (AGA) to promote the AGA’s ‘Have A Game Plan. Bet Responsibly’ public service campaign. DraftKings has committed to apply the campaign to many of the company’s owned channels, including at DraftKings’ retail gaming properties, to promote safer play. This collaboration marks the first time in the industry that the Have A Game Plan campaign will be comprehensively rolled out across a national retail sportsbook footprint. The campaign will appear in all ten DraftKings retail sportsbooks across the country. Have A Game Plan has wide support throughout the sports betting ecosystem. DraftKings follows several of its sports league collaborators which have already joined the initiative, including UFC, NASCAR, and the PGA Tour.
Through Have a Game Plan, the AGA and its partners educate consumers on the basics of responsible sports betting, while increasing awareness on problem gambling. DraftKings will roll out campaign signage, including physical and electronic posters, at its retail properties, with the goal of teaching patrons about the signs of problem gambling, and behaviors and practices that align with responsible sports betting. DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.
Outside of the retail sportsbooks, DraftKings will incorporate Have A Game Plan into its owned channels, including digital marketing and social media, and alongside its existing responsible gaming framework, It’s More Fun When It’s For Fun. The company uses these channels to inculcate responsible gaming behaviors in customers, including upon their first deposit into the mobile sportsbook, and regularly thereafter. In addition to the Have A Game Plan campaign, DraftKings will use It’s More Fun When It’s For Fun to promote responsible betting through social media, with ongoing content released from the DraftKings Sportsbook account to highlight player protection information and tools.
About this agreement, Casey Clark, SVP of Strategic Communications, AGA, stated: “Responsibility is a fundamental priority for the American gaming industry. With more than 100 million American adults now able to legally bet on sports nationwide, it is critical to educate consumers about how to safely and responsibly bet on the sports they love. Bringing the Have a Game Plan campaign to DraftKings’ extensive network of sportsbooks and customers is a great way to do just that. We are thankful for their significant commitment to keeping bettors safe and educated about responsible gaming.”
While Christine Thurmond, Director of Responsible Gaming, DraftKings, highlighted: “We are excited to join forces with the American Gaming Association to promote their forward-thinking public service campaign Have A Game Plan. Customer safety is paramount to us. We are confident that implementing Have A Game Plan alongside our own responsible gaming messaging and tools will enable us to increase customer exposure to responsible gaming practices and, ultimately, to foster safer play.”