With a strong presence in Latin America, and a solid technological base, DataFactory is a benchmark in the sector. The company produces sports information and handles general data, creating leading products for media and bookmakers, based on data storytelling and content automation processes, as well as widgets, graphics, static images and videos.
Among its wide array of solutions, one of that DataFactory’s flagship products -with high added value for its clients- is the HTML Center. It is a multilingual tool with a responsive design, very easy to implement, which is used to publish statistical, multimedia and social content. This ‘turnkey’ product is being demanded by clients who work in web, mobile, TV and graphic formats.
Another interesting and innovative initiative is Content Automation. It is a product that generates audience traffic and online brand positioning, with a volume of high-quality content. Through a complex set of algorithms and the use of narrative science techniques, chronicles of sporting events are created, such as football matches, to which are added millions of statistical sports data that DataFactory has in its databases.
This material includes both the preview of the matches and the live chronicle or the subsequent report. A relevant issue, especially for online bookmakers, is that previous content is of high value for customers of this type of game, since, thanks to the use of Data Mining, useful, outstanding, general and segmented information can be obtained, that will serve as a background to define the current bet.
Thus, the content of the notes generated by the robot (internally it is known as DFR, an acronym for DataFactory Robot) can be directly published or left in the CMS (content manager) of the client, for editing prior to publication. .
Ernesto Cambursano, CEO of DataFactory, summed up this solution in a simple and concrete way, stating: “We tell stories effectively, helping to produce valuable ideas in optimal times and at competitive costs.” In addition, he expressed: “For companies that hire this type of solution, an additional benefit is the ability to expand their coverage of sporting events at a very convenient tariff.”
For business contacts or to get a demo of DataFactory products, just send an email to sales@datafactory.la, or complete the contact form on their website.