The most awaited competition for football lovers is approaching; one with the highest influence on spectators through different online platforms. Of course, the FIFA World Cup Qatar 2022 will be a huge growth opportunity in terms of revenue and users in the remote betting segment.
With 20 years in the production of statistics and sports content, DataFactory is ready to cover its fifth World Cup. Its portfolio, especially developed for this tournament, includes multiple solutions: statistics, automatic production of more than 1,000 articles, World Cup history, curious data and a betting prediction system, among others.
The accumulated experience and knowledge have positioned DataFactory as a reference and leader in providing sports data for publication and dissemination in the Latin American market. According to its founder and CEO, Ernesto Cambursano, clients use these solutions to drive traffic generation, visitor conversion and SEO positioning. The company kicked off 2022 by introducing its World Cup Qatar 2022 Product, a mix of content focused on enriching the experience of players participating in online sports betting sites and consuming media in general.
It is a complete turnkey solution, simple and fast to implement, with the following characteristics: a) Statistical, social and multimedia contents; b) Implementation through iframe or with direct inclusion; c) Fully disaggregated modules; d) Interaction with social networks; e) Articles Module (allows you to create previous chronicles, live coverage and post-game articles through a set of complex and advanced algorithms, using Data Mining of statistical data); f) Microsite with navigation (flaps are being incorporated, such as Home, World Cup Qualifiers Section, Venues and Stadiums, Cup History, etc.); and g) Online Tipster (gamification-type content).
In turn, Federico Cavada, COO of the company, explained that the entire product is based on robust state-of-the-art technology that favors the recording of thousands of incidents of sporting events per hour and serves information to hundreds of platforms for different customers in real time. He also exemplified that the use of data mining, business intelligence and narrative intelligence techniques, among others, allows DF Robot to write an article highlighting data, such as, for example, that Lionel Messi has never lost a match in which he scored with his right leg or with the head (76 wins and 5 draws).
However, Cambursano stressed that he is sure that the World Cup Qatar 2022 Product will be a fundamental tool for online sportsbooks that want to provide their customers with statistical data and quality content, in order to help them define their bets and earn money.