Renowned sportsbook and iGaming software provider Altenar has signed a contract to supply its premium sportsbook to Vinnare Group throughout the regulated market of Colombia. The agreement boasts a range of other capabilities, including a customizable back office and front-end layer, the use of widgets, and access to AI technologies via Oddin, which presents a host of Esports betting options.
Already proven as a regional heavyweight, Vinnare Group has been operating in Colombia since September 2019 under the betting website FullReto.co. During this period, the company has gained a valuable understanding of how the market functions furthered by an insight into specific customer demands.
The Colombian gaming sector is one of the most prominent in the Latin American region, following the legalization of online gambling in 2016, issued by local regulator Coljuegos, which has allowed sustained growth for the industry in the continent. As the market shifts and the demand for Esports and Virtual Sports grows, it generates the perfect opportunity for the two companies to liaise and fulfill the expanding demand.
About this association, Domenico Mazzola, Commercial Director, Altenar, declared: “We are delighted to be supplying our top tier sportsbook to Vinnare Group. This partnership creates a fantastic chance to collaborate and offer a premium product to the customer base in Colombia as the market continues to grow.”
As for Jean Paul Varon Llanos, Product & Operation Director, Vinnare Group, he added: “Altenar has an incredibly high level of know-how, experience and, most importantly, innovation. The professionalism and expertise offered by the company are unrivalled, and we are excited to see how this partnership will continue developing in years to come.”