Any land-based casino wants to maintain a steady stream of bustle and profits, diminishing risks to its business. This is when the ‘loss prevention’ concept appears. These are practices designed to reduce theft, fraud, and other criminal activity.
In order to exactly know who is on a property and what is he/she doing, it is essential to preserve profits as well as protecting staff and patrons. Loss prevention strategies powered by identity management can help recognize advantage players, cheaters, and known ticket thieves, saving profits, time and reputation.
IDENTITY MANAGEMENT BENEFITS
Simply having an identity management system isn’t enough to protect operators’ profits, but integrating it with the right technologies and features makes a huge difference. Internal security systems need to be able to access data to monitor and track patron activities accurately and discreetly.
A major way that identity management can aid in loss prevention is rapidly detecting suspicious individuals and alerting Security Managers to their presence. This identification might be due to intelligence received -from the authorities, for example- or from casino peers from other operations. It could also be from company’s previous reviews or investigations, leading to identified faces being tagged.
Seamless integration into data systems allows the rapid identification of suspicious playing patterns, such as players dwelling at slot machines or at table games or players performing beyond expectation. Facial identity management permits for these individuals to be flagged, knowing every time they access a facial recognition “touchpoint.” This identification can even extend to players’ vehicles. For instance, eConnect’s license plate recognition (LPR) integration can send alerts as a tagged individual enters the parking structure.
AI-powered facial recognition technology and identity management systems integrated with casino data systems, such as the CMS system or “smart-shoes,” give the tools to spot trends, behaviors, and individual player activities. As a result, any venue can track suspicious behaviors (such as advantage play, ticket theft, and cheating), as well as player visit frequency, player gaming value, and more.
PREVENTING BEHAVIORS THAT DETER VALUABLE PLAYERS
Unsettling situations such as physical or verbal altercations or theft and fraud by bad actors can scare away valuable players. That can mean a big hit to operator’s profits, especially if the highest-level VIPs are deterred from their usual habits of frequenting the casino, spending significant amounts, and bringing their friends.
Identity management systems help a property to take swift action by identifying and alerting the team to need-to-know issues. Real-time mobile alerts notify the right teams about key issues such as: banned individuals; self-exclusion violations; entry of cheaters or advantage players, or ID fraud.
From the parking lot to the game floor, operators can enhance their casino loss prevention measures. Next-level, AI-powered technology and data integration is the way. Identity management to monitor and track patron activity on a property, tied to activity data, can help any venue to continue being profitable, safe, and entertaining.