You have a well-recognized career in the gaming industry. This year, you decided to join ImpulsQ. Why did you make this determination and which are the values you admire the most about this company?
Today, effective SEO positioning techniques are lacking in most of the gambling companies in LatAm. This is slowing down their evolution. ImpulsQ GmbH is a German international online marketing agency ready to solve that problem and that’s why I didn’t hesitate to join them. Many operators are missing huge growth opportunities. I believe SEO positioning is one of the most important digital marketing strategies since it allows any gaming company to increase visibility and the number of visits to a platform.
What are the shortcomings and needs of gaming operators in LatAm in terms of SEO, content development, marketing strategies, link building, and customer and affiliate attraction and retention? How can ImpulsQ help them? What should be done to educate the industry on these issues?
ImpulsQ is expanding to LatAm to offer its innovative SEO and marketing tools to boost business and help strengthen its own position in the link building segment. The company presented its first SEO tool with Linkalyse to evaluate link sources. We like to innovate and inspire, creating surprising and highly effective brand experiences for our clients and the markets in which we believe we can help and grow together
Let’s consider this example: an online gaming operator in Latin America hires ImpulsQ’s services. How is the work process that you carry out, from the beginning to the end, in order to respond to the demands of this company and deliver satisfactory results?
First, we explain all of our services, understand what the client needs, and make suggestions to meet those demands. Following steps are simple, since we work quickly and professionally. There is a previous study of the site, searching and analyzing the keywords that are being used in the platform. We always have constant communication with our clients. Once the keywords list is made, the work begins. There’s a SEO audit and different presentations to the customer so they can see the evolution and how players’ engagement grows.
What is your point of view on the regulatory advances of online gambling in LatAm, with countries such as Brazil, Peru and Chile that are making progress in this regard?
Integral online gaming regulation is a must for the region. It will help all of those markets to be more ordered, generating increasing security in players and expanding revenue for operators, as well as tax collection for local governments. I’m very confident on the potential of LatAm gaming industry and know it will continue to grow in a sustained manner in the coming years. In fact, I think the continent will play an essential in the world economy in the near future.
ImpulsQ has been (and will be) attending the most relevant shows in the gaming sector in LatAm. What is the importance, to you, of being in direct and personal contact with industry executives in this region?
In person events give the opportunity to have a closer approach to operators, listen and understand their urgent marketing and SEO positioning needs. At the same time, for ImpulsQ, it is a chance to definitively enter the market with a branding strategy, so that the industry knows us more and better, and be sure how much we can contribute to improve its customer acquisition model. Several companies in the region are already very interested and internalized about our services, our working ethics and formality. As we always say, transparency, experience, quality, timeliness and passion are key words that define ImpulsQ. These characteristics are applied in everything we do, and help us express all the benefits we can bring to gaming companies in the region. Therefore, I invite you to learn more about ImpulsQ contacting me at rm@impulsq.de.