You have been successfully developing different campaigns with your partners in Europe (for example, Solverde in Portugal). What can you tell us about this work?
It is challenging work, but very rewarding. This function of coordinating campaigns requires continuous and close monitoring of each of our clients to understand their needs and the profile of their players. From there, we can propose campaigns or solutions that will be more effective and bring the expected effect to our customers and, consequently, to FBMDS. An excellent example of this approach was recently Virá Festa’s launch. It was something that we thought about together with the client in Portugal, culminating in a customized slot, with a communication campaign driven by both sides. In the end, we saw positive results for us and the online casino involved.
What expectations do you have and how are you preparing for the next SBC Summit event in Barcelona (September 20-22nd)?
We are very excited about SBC Summit Barcelona because it is a conference focused on the online division and we will therefore have the opportunity to meet many customers and partners coming from different regions of the world. Based on the experience of the last events, we have already been able to understand the preferences of the public and will share a different perspective at our stand. Visitors to SBC Summit Barcelona can expect a presentation at the FBMDS booth that matches the brand’s approach to the market, which brings innovative, customized and localized products that can add value to operators and customers.
In LatAm, FBMDS has already taken big steps with partnerships in Mexico, Peru, Brazil, and several other markets. The most recent examples are with Olimpo.bet (brand of NG Gaming) in Peru and with Amuletobet in Brazil. How valuable is this market to FBMDS and why do you think your products are among the favorites of the players in that continent?
We strongly believe in the power of these emerging markets because of their enormous potential and we have a strong connection with them due to our legacy. FBM’s roots are associated with Brazil and, for several years, we have had a very relevant operation in the land-based market in Mexico. In addition, we have extensive knowledge of the reality of these countries and the preferences of their audiences. We know that our video bingos, for example, have the potential to be leaders in the LatAm universe and that they are very popular with players from multiple markets in this continent. We also think that our concerns of knowing the reality of the market in each country and of responding to the demands of its players with concrete solutions will strengthen our success.
From the concept and creative design to reaching the end customer, there is a whole process that the product goes through. How do you translate the talent of the team and the innovation of your games into a sales and marketing strategy that is interesting and profitable for operators?
Fortunately, at FBMDS, we have the possibility to participate in the development of the game from the definition of the theme to the final sale, and that is without a doubt a huge advantage. The interaction and proximity with the entire development team are fundamental to the success of the brand. The ideas of the product team, the creative skills of the design and sound teams, the contribution of all technology departments and the execution of all areas of the operation are essential for the visible success in the new integrations and launches that FBMDS recurrently makes. It is from this talented team of many nationalities that we were able to find the basis for, working together with the marketing team to activate communication and sales strategies that make FBMDS a globally recognized brand in the iGaming industry.
What campaigns and promotional actions do you have planned until the end of the year that you can share with our readers? How do you see the future of the industry for your company’s business?
We have a clearly defined strategy for the rest of 2022. This plan includes market expansion, the launch of new products and the execution of several campaigns in coordination with our clients. The enthusiasm and devotion of the entire FBMDS team will be the fuel to achieve the expected results, and we are very confident and optimistic for the last quarter of the year. We know that this is an industry in permanent evolution and we want to continue to bring actions and campaigns that can return positive outputs for our customers and, consequently, for the FBMDS brand.