Multi-channel supplier of 24/7 live betting services, Sports Information Services (SIS) has prolonged its deal with NetBet to bring high quality horse racing content to the Malta-based operator via its 24/7 Live Betting Channels. In recent years, SIS has been a trusted partner of NetBet, initially distributing data for its live UK, Irish and North American greyhound racing, before integrating live streams through the company’s Watch and Bet model, which enables bettors to view first-class racing content before placing a bet.
NetBet’s customers now have access to SIS’ premium and exclusive live UK and Irish horse racing, as well as international horse racing from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Saudi Arabia, Spain, and the US. In total, SIS will be delivering 65,000 live horse and greyhound racing events each year.
The portfolio of 24/7 Live Betting Channels from SIS is provided as an end-to-end solution, including live streamed pictures, data, on-screen graphics with betting triggers, prices, and derivatives. The product range ensures NetBet will have profitable short-form content available throughout the day, allowing its customers to have a betting opportunity every three minutes.
Dave Richardson, Commercial Manager (UK & Europe) at SIS, commented: “We have enjoyed a great relationship with NetBet and are delighted to be strengthening our partnership through this new deal. With the best in live pictures and data being delivered from the world’s leading racetracks, NetBet will be able to offer their customers a truly engaging betting experience.”
While Peter Camden, Head of Sportsbook at NetBet, stated: “Since we first signed up with SIS, the company’s industry-leading greyhound content has proven to be a huge hit with bettors, so extending our partnership to incorporate its high-quality horse racing coverage made strategic sense to us. With 65,000 live racing events a year now on offer, we’re sure our customers will continue to enjoy the regular short-form betting opportunities that SIS provides, helping us to increase engagement and drive our business forward.”