At recent ICE London fair, visitors to stands S7-150, S7-130, and S7-210 of Novomatic were stunned by the entirely new and sophisticated design, introducing a new black elegance as well as granting excellent visibility to the various dedicated Novomatic floor areas for the diverse industry segments and markets. Segments covered by the company were land-based casino and AWP products & systems, casino management systems including biometric technologies for modern access and secure cash handling solutions, as well as sports betting and iGaming offering and much more.
The slogan of the firm for this year’s ICE was Black is Back, heralding the international launch of the brand new Black Edition II cabinet series. Coined as the successor of the hugely popular “Black Edition”, this cabinet series introduces extended flexibility with three new cabinet versions: the smaller Black Edition II 3.27, the extra-large Black Edition II XL 3.32 and the single-screen Black Edition II 1.49J. All three displayed exciting and sophisticated cabinet design with perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. Right at the center of the casino area, the Black Edition II 1.49J showed another highlight of this year’s ICE exhibition: the Candelas de los Muertos games, with Señorita Suerte and Señor Muerte accompanied by a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style. The two colorful titles are available as single games as well as being part of the new Linked Progressive mix Novo Line Cash Connection Edition 4 plus, they were a key highlight of Greentube’s show display for the iGaming segment.
NOVELTIES AND AWARDS
Another new kid on the block at ICE was the massive new video slot slant top Master SL in versions 2.32 and 3.32, presenting a new choice for operators to introduce more variety in their slot floor layout. In London, it launched with the Novo Line Interactive Editions X3 and X4, as well as Novo Line Cash Connection Editions 3 and 4, the latter of which includes the title Cash Connection Charming Lady’s Boom. On day 1 of the show, this highly popular game received a coveted accolade at the European Casino Awards as the proud winner of the “Best Slot Game” category.
The Diamond X 1.55J was on display with the exclusive Xtension Link Volume 1 in a banked set-up, as well as in the new island set-up, complete with spacers and circular LED signage, while the multi-screen version Diamond X 2.32 presented the new Golden Link Progressive mixes.
Further new mixes comprised a Money Party mix, introducing these highly popular US games to the international markets, an Ultra Boost Link multi-game, Impera-Line HD Edition 9 and Series 2 of the top-selling Impera Link, which was presented in the Black Edition II 2.32 cabinet. Further news were also staged in the dedicated ETG area with the new slant tops Lotus SL 1.27 and Executive SL 1.27, and the new high-speed Multi-Roulette wheel for the Novo Unity platform.
Another first place at the European Casino Awards went to the Novovision casino management system in the category “Best CMS/Software Product”. This powerful system was presented right at the heart of the Novomatic stand, demonstrating its extensive toolset for efficient casino management. The functionalities include a wide range of possibilities for automation, detailed analysis and sophisticated performance optimization, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations, as well as offering modern biometric access solutions and innovative player tracking for live gaming tables.
Ryszard Presch, Member of the Executive Board of Novomatic AG, stated: “I am delighted with the resonance at the show. It proves that our development strategy in terms of hardware as well as content and solutions for the international markets was spot on. ICE London 2023 was a fantastic start into the year.”
As for Johannes Gratzl, also a Member of the Executive Board of Novomatic AG, he said: “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”
Finally, Thomas Schmalzer, VP of Global Sales and VP of Product Management of Novomatic AG, added: “This year’s ICE was just a tremendously successful show. It was already clear at the beginning of day 1 that the number of visitors to our stand far exceeded that of previous years. Customer feedback on our show portfolio was excellent.”