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iGAMING

Edwin Cruz (Amusnet). Keep on expanding its business into Europe and Latin America

We met the Regional Business Development Manager of Amusnet to know more about how his company is strengthening its presence in different European territories, as well as gaining traction and popularity among players in the LatAm region. The provider has successfully sponsored G&M Events European Summit.
May 5, 2023
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Some of the most popular products of the supplier on these markets are their online casino games, varying in engaging themes.

How valuable was for your company to have been attended and sponsored recent G&M Events European Summit?

The G&M Events European Summit was an important opportunity for Amusnet to attend and sponsor. It provided an excellent platform to network with key industry players, showcase our latest products and services, and stay up-to-date with the latest trends and developments in the European iGaming market. As a company that values growth and expansion, attending and sponsoring the G&M Events European Summit was a must for us.

In which European territories do you have the most presence and which products are the favorites of the players on that continent?

Amusnet has a strong presence in most of the regulated European markets, including Spain, Italy, Malta and Eastern Europe. Our most popular products in these markets are our classic casino games, varying in engaging themes. We also have a growing presence in the Scandinavian countries, where our slot games are gaining popularity among players.

While some European markets such as Spain and England suffer from increased regulation and restrictions, new ones are opening up to gambling or are accepting more licenses for operators, such as Albania and the Netherlands. What future opportunities does this region offer to your company?

The opening up of new markets in certain European countries presents exciting opportunities for Amusnet. We are constantly evaluating new markets and opportunities to expand our business. In particular, we are already live in the Netherlands, where we are seeing positive results.

Amusnet has been one of the European companies that first and best knew how to expand with its products to Latin America. What analysis do you make of this process of growing penetration of your brand in this region, responding to the particularities of each territory? Where are products been most popular?

The success of our company in expanding to Latin America can be attributed to our ability to adapt to the unique needs and preferences of each market. It has helped us gain traction and popularity among players. Our most popular products in Latin America are our online casino games, with Colombia and Mexico being the largest markets for us.

How will your company’s business strategy continue for rest of 2023 and 2024?

Our business strategy for the rest of 2023 and 2024 will focus on continued evolution and expansion, both in Europe and in Latin America. We will keep on investing in our products and services to ensure they remain competitive and relevant in a rapidly changing market. We will also explore new markets and opportunities for growth, while maintaining our commitment to responsible gambling practices and regulatory compliance. Overall, we are excited about the future, and are confident in our ability to succeed in a dynamic and challenging industry.

Amusnet business clients compliance content development Edwin Cruz Europe expansión G&M Events European Summit growth interview investment latam markets online casino online gaming operators opportunities plans players popularity portfolio preferences presence products provider quality regulation responsible gaming slots Spain sponsor strategy titles users
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