Leading multi-channel supplier of 24/7 live betting services, Sports Information Services (SIS) will integrate its horse racing content with the ISIBET Pro platform in the Italian regulated market.
Operators utilizing ISIBET Pro technology, across both retail and online, will gain access to over 35,000 horse races annually from more than 170 racecourses across five continents, with meetings from Africa, Australia, Europe, Latin America, and the United States.
Regarding this content, 24/7 Live Betting Channels from SIS are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.
The ISIBET Pro (a company active from 2006, with headquarters in Rimini) agreement is the latest in a string of commercial deals struck by SIS across Europe, with the supplier’s expanding its series of partners benefitting from a range of revenue-boosting services.
Prean Naidu, Commercial Manager, UK and Europe, at SIS indicated: “The deal we have struck with ISIBET Pro is another major step for SIS as we continue to increase our reach across Europe. To launch our racing product on ISIBET Pro’s leading platform means we can get our content in front of a huge number of bettors in Italy. It is another illustration of the value of our proposition, consisting on the deliverance of cutting-edge, round-the-clock and revenue-driving products to operators.”
While Romano Biondi, CEO at ISIBET Pro, said: “We are thrilled to announce our partnership with SIS, which aligns with our ongoing commitment to providing exclusive and premium content to our operator clients in Italy across both retail and online. By offering regular races from all over the world, we believe that Italian customers will eagerly embrace the wide range of betting options available to them.”