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Georgi Izov (Amusnet). Cutting-edge products to be presented in upcoming events in Peru and Brazil

In this interview, the Regional Business Development Manager for LatAm at Amusnet talks about how to design innovative solutions to meet players’ demands in the region. The company will be sponsoring G&M Events Peru, and will exhibit at the Peru Gaming Show (booth 59) in Lima and at BiS SiGMA Americas (booth G32) in São Paulo.
June 9, 2023
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He thinks it is essential for major providers to take charge of their role in the sector and actively promote responsible gambling practices.

In recent months, Amusnet has been maintaining an unstoppable pace, with outstanding participation in events, products launchings, and award winnings. What is your view on these achievements?

The company’s achievements are the outcome of our continuous long-term efforts to evolve and develop innovative products that deliver value to our customers. One of our notable products, the slot game Fruits & Gold, recently received the ‘Game Retro-Style’ award at the CasinoBeats Game Developers Awards in Malta.

How to consider local preferences when developing customized games to engage LatAm bettors?

Based on my experience, the primary focus of LatAm customers lies in the way prizes are awarded rather than the specific theme of a game. We strive to create innovative products that keep players coming back for more. Through the implementation of an innovative and appealing RTP strategy, we engage players for longer periods, fostering retention and, ultimately, driving revenues for our partners.

What ‘innovation’ means to Amusnet, and how do you apply this concept in your daily activities?            

As a technology company, innovation is crucial for our competitiveness, growth, and adaptability in the ever-evolving business landscape. At Amusnet, innovation entails embracing new ideas, technologies, and approaches to drive progress and meet the needs of our customers.

Beyond the task of regulators and operators, can a major provider like Amusnet collaborate with the education of gamblers, encouraging them to play responsibly in search of fun, as well as profits?

Promoting responsible gambling practices benefits both the provider and the players, as it cultivates a healthier and more sustainable gambling environment. Amusnet can provide comprehensive information and resources on responsible gambling practices, including guidelines for setting limits on time and money spent on gambling, explanations of the odds and risks associated with different games, and access to self-assessment tools for players to evaluate their gambling habits. It is essential for major providers in the industry to take charge of their role and actively promote responsible gambling practices. By collaborating with educational initiatives and prioritizing player well-being, they can contribute to a safer and more enjoyable gambling environment for their customers.

Next week, G&M Events Peru is coming for your company, as well as other meetings in Peru and Brazil. What expectations do you have for these upcoming business opportunities?

We eagerly anticipate the G&M News event in Peru, where I expect an enriching evening with industry professionals from the region. Furthermore, the following week promises excitement for Amusnet, as we will participate and exhibit at two major gaming shows. We will be present at the 20th anniversary of the Peru Gaming Show (PGS) at booth 59 in Peru and at BiS SiGMA Americas at booth G32 in São Paulo, Brazil. With great enthusiasm, our company is prepared to showcase its cutting-edge offerings at two of the largest and most esteemed gaming events in Latin America.

Amusnet BiS SiGMA Americas Brazil business clients content development Europe exhibitor expansión G&M Events Perú Georgi Izov growth innovation interview latam markets online casino online gaming operators opportunities Perú Peru Gaming Show plans players portfolio preferences products provider quality responsible gaming slots sponsor strategy titles users
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