Which product proposal will you offer to attendees of the SBC Barcelona event?
We are proud to present our comprehensive and cutting-edge product technology to everyone at SBC Summit Barcelona. Our solution is designed to empower not only European operators, but also our potential partners the world over. After all they say that Spain is the gateway to LatAm, so we look forward to meeting existing and future customers there too! With multiple SiGMA and SBC Awards under our belt, Altenar is confident to say we are one of the industry’s most advanced providers of online and retail sportsbook technology. I am sure that with our robust and flexible platform, we’ve got everything our potential customers will require to meet their specific needs, including the new features we have introduced to our system so far this year, which I’m very much waiting to showcase.
How is Altenar continuously enhancing its platform to meet the European operators’ needs?
We understand the dynamic nature of the industry and the evolving demands of European operators. Therefore, we have made it our priority to continuously enhance our platform to stay ahead of the curve. We offer full 24/7 support to our partners, always aiming to provide them with the best service on the market. We also invest in R+D, closely monitor market trends, and engage in active collaborations with our clients to gather feedback and insights. This year, we upgraded our player-favorite Bet Builder by extending its current sports possibilities (football) and adding the NFL, the NBA and the Major League Baseball (MLB). To deliver an even more comprehensive service, we partnered with WSF Odds to offer pre-match player props on our platform, as well as signing a deal with Flows to continue enhancing our product proposal with no-code integration.
In an increasingly restricted European market and with obligations to comply with different regulations, what strategy should be adopted for Altenar, and how can you make the difference with your competitors in this difficult scenario?
To make a difference in this challenging scenario, we focus on four key elements: innovation, customization, flexibility and exceptional support. We continuously invest in research and development to introduce new features and improve our platform’s capabilities, ensuring it remains adaptable to the changing regulatory environment. In total, we are now live in 30 countries with more than 36 major partners, and continue to grow. It is more vital than ever to optimize our customizable, flexible platform so it can meet an expanding set of different clients’ needs. Therefore, by staying at the forefront of technological advancements, we enable our clients to navigate the complex landscape with confidence, and capitalize on emerging opportunities. We’re very excited for the year ahead and look forward to meeting everyone at SBC Summit Barcelona!