Leading sports betting and iGaming operator BetMGM announced the renewal of its strategic association with the Philadelphia 76ers. Under the agreement, BetMGM will continue as an Official Sports Betting Partner of the National Basketball Association team. The multi-year extension includes the addition of BetMGM VIP fan experiences and watch parties, in-market odds boosts, and increased courtside signage at Wells Fargo Center.
Throughout the 2023-2024 regular season, BetMGM will curate VIP fan amenities, including courtside access to pre-game shootarounds and luxury seating for games. BetMGM customers in Pennsylvania and New Jersey will exclusively have access to a 50% live odds boost token during 76ers games.
Besides, BetMGM signage will be featured throughout the arena on the grandstand, videoboard, and courtside LEDs. BetMGM content will also feature in the 76ers’ social platforms and email campaigns.
Matt Prevost, Chief Revenue Officer, BetMGM, indicated: “This extension allows us to further enhance the gameday experience for fans, in the arena and at home. We look forward to continuing our rewarding relationship with the 76ers this season and beyond.”
Katie O’Reilly, Chief Revenue Officer, Philadelphia 76ers, said: “We’re joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season. We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.”
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools, which serve to provide customers with an entertaining and safe digital experience.