There are many platform providers in a tremendously competitive industry. When you sit down to do business with clients, what features of your products do you highlight that you think make the difference with other companies?
We originally come from Central Europe. This region has traditionally been the cradle for technologies, gambling and sportsbooks. In the last decades, we have been operating ourselves with a few brands, but last year, GR8 Tech decided to move into B2B because we felt our exclusive technology and services would really make the difference in the sector. We were right. Our sportsbook is our flagship product. We include feed customization and trading services to manage lots of sports events with a guaranteed latency.
At SiGMA Malta 2023 exhibition, your company showcased the GR8 Sportsbook. How can operators take advantage of the benefits this solution provides?
SiGMA was a huge event. Each year is growing more and more. This also is proving that the market is expanding, and players are demanding more. Any innovation is driven by the customer or by the player. As platform providers, we always have to excel and assure the best experience possible for our operators. We also witnessed the increasing convergence between gaming and betting. Sports are also there, so we were able to advance adding services for Esports, virtual sports, CRM campaigns, things current players are demanding. This has helped our clients boost engagement.
In this sense, how relevant is for your company to receiving awards and being nominated to different prizes, like in the SiGMA Europe Awards?
For us, sales and commercial people, it’s always easy to sell a platform, a service, if your client base is famous. The same goes for awards and nominations. Every time is always a challenge, because when GR8 Tech brand is mentioned that means that you are relevant in the market. Adding new clients, as we do, is another very important sign that business is doing okay, that you are being responsive to the demand. We appreciate recognitions and we take them as a drive to continue innovating.
Which has been your specific sales strategy for Latin America?
First of all, Latin American (same as Asia) is not an easy market, even though it’s on the rise. There are lots of changes going on, not only related to regulations, but also in players’ behaviors and demands. We are lucky to have been operating in LatAm for the past three or four years. We make sure we understand clients’ behavior. In this sene, based on this experience, new regulations are not catching us off guard. We can already respond to regulatory requirements in Brazil and Peru, for instance. We are getting stronger in LatAm and will continue advancing in the region.
What are GR8 Tech’s upcoming plans?
Currently, the sector is undergoing very high traffic loads. We can assure to provide the latest technology, reliability and redundancy. So we will build from our solid portfolio and keep on developing new technologies to provide our clients with the tools they need to continue succeeding in the industry.