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iGAMING

Discover the millionaire empire of Falcão, King of Futsal, off the court

Former sports star, businessman and influencer followed by millions of people of all ages, Falcão is a reference for sports and betting lovers. Therefore, in 2022, together with investors, he decided to launch F12 Entertainment. Read his story of success and continuous growth here.
December 22, 2023
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The F12.Bet website receives an average of 12 million visits per month and offers a wide variety of sports, competitions and markets.

Showing that he is always willing to face challenges and surprise with results, he has an indisputable legacy and a million-dollar empire. Find out the details of his professional life off the stadiums, and the awards that the star has accumulated in recognition of the work he has done in recent years.

iBest Award

The biggest name of all time in futsal, Falcão is also a huge star on social media. On Instagram, the former player has more than 9.5 million followers. On TikTok, he has over 3 million followers, who check on the King’s videos of moves and plays.

Falcão was elected for two consecutive years as the best influencer athlete in Brazil by iBest, the biggest Internet award in Brazil. He continues to influence generations in sports.

In addition to being recognition of his legacy in futsal, the award is of great importance for Falcão’s career as a businessman, since this title in 2021 was responsible for igniting his desire to search for new achievements in the digital scenario.

Thus, the F12 holding was created, a brand that enhances Falcão’s legacy, and carries the mission of providing high-level online experiences for players.

The success of F12 Holding

Currently, the F12 holding is one of the fastest growing companies in Brazil, mainly in the betting and online gaming market with the F12.Bet platform, one of the group’s biggest success stories.

The F12.Bet website receives an average of 12 million visits per month, and offers a wide variety of modalities, competitions and markets when it comes to sports betting.

Furthermore, it provides a casino full of renowned games in Brazil and around the world, such as slots, crash games, game shows, blackjack, baccarat, poker, and so much more.

While several influencers are hired by bookmakers, Falcão has a pioneering website, offering high-level gameplay for users, in addition to real experiences, such as unforgettable trips and events, as a way of rewarding exclusive promotions.

Recently, the F12.Bet website was elected one of the 30 most popular betting sites in Brazil, according to a research by the company Aposta Hub. The platform is ranked in 15th place and has the goal of growing even further in 2024.

Enjoy F12.TV

Despite being off the court, Falcão is very close to the ball on the F12.TV YouTube channel. With one and a half million subscribers, he shares videos challenging influencers and bettors, shows backstages of events and trips, teaches moves and tips, and even remembers nostalgic moments from his career as a futsal player.

#Influencer awards bettors bookmaker brands Brazil business businessman career competitions customers empire engagement entertainment events F12 Entertainment F12.bet F12.TV Falcão fans followers football futsal growth iBest Award latam legacy markets online casino online gaming platforms players social networks sports sports betting star travels videos visits
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