Over the course of three action-packed days on major gaming event ICE London 2024, stand S9-165 of the important iGaming provider of high-performance sportsbook and casino platform GR8 Tech drew crowds with its dynamic and engaging setup.
BIGGER STAND, ENGAGING QUIZ, AND CRISP WINNING MENTALITY
Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s top pit crew mentality, and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the fair, with over 60 participants every day.
Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, joining over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.
All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, CPO at GR8 Tech and the key person behind the company’s platform, shared his impressions from ICE. “Along with other GR8 products, the platform attracted a lot of interest from operators and received huge feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape,” he commented.
NEW HIRES AND LATAM EXPANSION PLANS
In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a well-known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.
In this sense, Yevhen Krazhan, Head of Global Sales at GR8 Tech, expressed: “Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and Esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region -and globally- reliable, predictable, and profitable solutions, fostering success in our lifetime partnerships.”
The one who also made an analytical assessment of the company’s success at ICE was its CEO, Evgen Belousov. He declared: “While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalized on this opportunity, finalizing discussions with several operators, and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our clients.”
Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in different events over the next months. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.
One of the key moments for the company in LatAm will be its presence at SiGMA Americas in São Paulo, Brazil (April 23-25th). The group plans to display its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.