SCCG announced a strategic partnership with Major League Rugby (MLR) that aims to identify sports betting partners and leverage opportunities in the regulated gaming industry. As the MLR continues to cement its status as the premier rugby competition in North America, the premier advisory firm in the sports entertainment and gambling industry will collaborate closely with the league to explore relationships with sports betting operators and capitalize on the burgeoning market for regulated sports betting.
With its extensive experience and deep-rooted connections in the sports betting and gaming sectors, SCCG is perfectly positioned to assist the MLR in forming strategic partnerships that enhance fan engagement and drive revenue growth. MLR also will be able to leverage SCCG’s expertise to navigate the evolving sports betting regulatory landscape and unlock new opportunities for commercial expansion.
“This strategic partnership with SCCG is another step forward in our journey to innovate. We are thrilled to explore the vast opportunities within the regulated sports betting market, aiming to enhance our fan experience and contribute to the sport’s growth in the lead up to the Rugby World Cups in 2031 and 2033 being hosted in North America,” said Nic Benson, CEO of MLR.
Stephen Crystal of SCCG added: “We are at a pivotal moment in the evolution of sports betting in the United States, and this partnership with Major League Rugby represents a significant opportunity for growth and innovation. Our collaboration is a testament to MLR’s forward-thinking approach and our shared commitment to leveraging sports betting to enhance the fan experience and drive the sport forward.”
MLRs seventh season begins on March 2 with 12 teams competing across two conferences. With new teams in the key markets of Miami, Los Angeles, and Charlotte, North Carolina, the 2024 season promises to be the most exciting yet.