Aristocrat Leisure announced the appointment of Matthew Primmer to the position of Chief Product Officer, reporting directly to Aristocrat CEO & Managing Director, Trevor Croker. Primmer’s appointment is effective immediately. He will join the company’s Executive Steering Committee, and remain based at the manufacturer’s offices in Las Vegas, Nevada.
The executive comes to the role with over 20 years’ experience in the global gaming industry, including ten years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the United States. Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in the company’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. He previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master. Primmer holds a Bachelor of Commerce from the University of Wollongong.
Croker said: “I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team. Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy.”
“Matt’s appointment brings additional, proven gaming experience to the executive team. In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment,” Croker concluded.