The gaming industry is currently focused in the LatAm market. In this sense, Nicolas Campano, Soft2Bet’s Sales Director for LatAm, has recently attended a couple of events on this continent.
Latin America has been a highly active region for online gambling for many years, and with more markets now regulated or about to regulate, interest levels in the continent have reached fever pitch. Having the ability to work and advertise legally and openly in major countries like Argentina, Colombia or Mexico and Brazil (very soon) is a fantastic opportunity for the industry, but of course those markets are also highly competitive.
Taking these factors into consideration, Campano hosted a roundtable during a recent event in Buenos Aires, Argentina, where he and the panelists discussed UX innovations and online casino behavioral trends.
About this talk, Nicolas reflected there was consensus that “young Latin American players are looking for fast, personalized and socially connected gaming experiences”, with data analysis playing a key role in reaching recreational, low-staking players interested in “high quality UX that combines casual games with casino gaming and sports betting.”
He was then in Rio de Janeiro, where, for the first time since Brazilian online gambling regulations were signed into law, lots of executives gathered to network and take part in high quality conference panels.
“Discussions focused on the details of Brazil’s online sports betting and gaming regulations. With many of the operators, platform and odds providers, game developers and content aggregators assessing and watching this dynamic market, the conversations were full of insights and useful information,” Nicolas expressed.
Moreover, he added: “The establishment of the Secretariat for Prizes and Betting and the publication of relevant Government decrees (Ordinance MF/SPA No.300) also reflect the Brazilian authorities’ commitment to establishing a solid and safe regulatory environment for the industry.”
To continue leading the sector, Soft2Bet efforts on helping its partners build sustainable and profitable businesses through Motivational Engineering Gaming Application (MEGA), an innovative gamification platform developed by S2B. With so much happening in the region, the company is truly excited by its potential.