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iGAMING

Anna Shahumyan (Tom Horn Gaming). Commitment to excellence and innovation, with attractive products, and an expanded presence

We had an interesting conversation with the Business Development Manager at this relevant iGaming slots provider. The executive comments on the achievements and projects of the firm, including the design of engaging titles and the penetration into new markets. She also addresses on the challenges for women in the sector, and remembers her successful participation in G&M Events Spain in Cadiz, a couple of weeks ago.
April 18, 2024
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She says the company fosters a workplace culture that values and celebrates differences by actively promoting gender diversity through initiatives such as mentorship programs, and leadership development opportunities, among others.

You recently participated in G&M Events Spain in Cadiz. Could you share your thoughts on this meeting, particularly focusing on its commercial and social aspects?

Participating in G&M Events Spain in Cadiz was an enriching experience for me. On a commercial level, it provided a valuable platform to connect with both potential and existing partners, fostering relationships crucial for our business growth. The event’s vibrant atmosphere, complemented by the beautiful Andalusian setting and delicious food, facilitated meaningful interactions among industry professionals. I found the panel discussions, particularly the one focusing on marketing strategies, brand positioning, as well as on relationship between affiliates and business development, to be very insightful, offering valuable perspectives on navigating the competitive iGaming landscape. A notable takeaway was the emphasis on maintaining professionalism and integrity in our actions and communications, as highlighted by the quote: “If you do or say something wrong in this industry, it can ruin your whole career or people’s opinion about you.”

What notable business achievements did Tom Horn Gaming accomplish in 2023?

In 2023, Tom Horn Gaming saw a number of significant milestones across various facets of our business. We have expanded our market presence, penetrated deeper into existing markets, launched original products, secured strategic partnerships, and grew as a team. All while achieving notable financial growth. These accomplishments underscore our commitment to excellence and innovation within the gaming industry.

Which products from your portfolio are most favored by customers, and which markets is the company currently targeting?

Our product portfolio boasts a diverse range of offerings tailored to meet the evolving preferences of our customers and players around the world. Among the favorites are our engaging slot titles combining classic genres with new exciting features, such as our proprietary bonus buy mechanic QuickX™. Exclusive content from our partner studios, and innovative software solutions are also highly sought-after as they add great value to our partners’ operations. In terms of markets, Tom Horn Gaming strategically targets regions with a growing demand for online gaming entertainment, including but not limited to Europe, Asia, and Latin America. Our tailored approach allows us to effectively cater to the unique preferences and regulatory requirements of each market.

In an article for our ‘Women in the Sector’ section, you stated: “It brings me great joy to witness female professionals breaking new ground.” How do you believe the iGaming sector can progress toward more inclusive work environments? Furthermore, could you discuss Tom Horn’s stance and initiatives regarding diversity and gender equality within the company?

The iGaming industry has rapidly changed over the past years. Promoting diversity and fostering inclusive work environments have become essential for the continued advancement of the industry. Despite the significant strides we have made in this respect, it can still be challenging for women in the sector at times. Though it is getting rarer, we still encounter unprofessional behavior from our male colleagues. It’s imperative that we collectively work towards breaking down barriers and creating equal opportunities for underrepresented groups, including women. At Tom Horn Gaming, we recognize the importance of diversity and equality, and are committed to fostering a workplace culture that values and celebrates differences. We actively promote gender diversity through initiatives such as mentorship programs, leadership development opportunities, and creating a supportive environment where all employees feel empowered to thrive.

As we’re almost in the midst of 2024, how would you assess the company’s progress in meeting its objectives for the year so far? Additionally, what key business strategies does Tom Horn Gaming plan to implement for the remainder of the year?

As we navigate through 2024, we are pleased with the progress we’ve made towards our set objectives. Our focus remains on driving innovation, expanding our market reach, and enhancing customer experiences. Moving forward, our business strategy will prioritize investments in technology, product development, and strategic partnerships to maintain our competitive edge. Additionally, we will continue to adapt to regulatory changes and consumer trends to ensure sustained growth and success in the dynamic iGaming landscape.

achievements Anna Shahumyan Asia BDM bonus buy mechanic QuickX business clients commitment content customer experiences demands developer diversity entertainment Europe event excellence expansión G&M Events Spain gender equality goals innovation interview latam markets meeting online casino online gaming operators opportunities participation players products professional projects provider slots strategies team technology Tom Horn Gaming women work environment
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