Leading content aggregator Alea communicated that it is strengthening its commercial relationship with prominent iGaming technology company GiG by integrating the latter’s platform.
With this new association, Alea seeks to keep on expanding its position in Latin America and also taking its first steps in Spain, a highly regulated market in which they want to spread the word about their brand and tools. Based on its advanced technology and services, Alea wants to make life easier for operators by trying to speed up the constant activation of suppliers. In this sense, Alea reinforces its role as a trusted strategic partner for operators.
For its part, Gaming Innovation Group supplies an award-winning iGaming platform and sportsbook solution that digitally transforms operators’ business in a multitude of regulated markets.
Lucas Lebleu, former GiG executive and current Senior Director of Business Development at Alea, declared: “We are thrilled to announce that Alea has deepened its partnership with GiG to provide enhanced support for their clients in Spain and Latin America. This strengthened collaboration enables us to offer our premium content and cutting-edge tools to assist GiG in serving their clientele effectively across these regions.”
Moreover, Lebleu explained: “With this partnership, we affirm our market entry into Spain, a logical step for Alea given our headquarters in Barcelona. Additionally, we are actively expanding into various markets across Latin America.”
Alea will be exhibiting at BiS SiGMA Americas in Brazil at booth M80. The company has positioned itself as one of the leading aggregator platforms by providing more than 10,000 casino games to its operator partners. The platform can easily be integrated into any online casino through a single API.