A leading B2B casino and sportsbook platform provider, Soft2Bet is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024. This represents a praise to Soft2Bet’s cutting-edge gamification solutions and innovative approach, as well as to the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.
Betinia’s shortlisting in the following categories: Best Native App, CRM Campaign, Innovation in Sports Betting, Innovation of the Year, and Responsible Gambling Marketing Campaign of the Year. This acknowledgement demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.
Soft2Bet was recognized in February 2024 when its Motivational Engineering Gaming Application (MEGA) gamification solution won the ‘Innovation of the Year’ at the EGR Nordics Awards, and it is happy to see its achievements gain further appreciation with these shortlist nominations.
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention, and revenues.”