Prominent iGaming technology company Gaming Innovation Group (GiG) has created SweepX, a revolutionary social sweepstakes casino platform solution for the USA. The release was bolstered by the announcement of a binding Head of Terms for a strategic partnership with Primero Games LLC, the largest land-based sweepstake operator in the states.
Designed to deliver a cutting-edge solution for the burgeoning sweepstakes market in the U.S., SweepX combines dual-wallet, store management for redemptions and prize-rewards, with GiG’s AI assisted content management technology to provide a prominent competitive advantage to operators across the market, driving significant growth and engagement across social sweepstakes casino gaming.
The landmark agreement will see GiG’s market-leading technology power Primero into the online social sweepstakes casino market for the first time. Founded in 2009, Primero Games specializes in developing innovative casino software and equipment for the gaming industry, with over 50,000 sweepstakes machines across the US. It also owns Storm Games ltd, a UK retail operator and content studio. The collaboration will see Primero leverage its extensive player database to quickly expand into the online social sweepstakes casino market.
Moreover, SweepX combines GiG’s highly successful real-money iGaming platform technology, which is currently live in the U.S., Europe and across Latin America, with a bespoke sweepstake back office, AI assisted gamification layer and one of the most comprehensive sweepstake casino content libraries available on the market, supporting immediate growth throughout the emerging U.S. sweepstake market.
The sweepstakes gaming market saw enormous growth in 2020 due to pandemic market conditions, and it has continued to rise at a very healthy pace since. It is estimated that the sweeps market generated about USD 3.1 billion in 2022, and the projection shows a continuous advancement to expand at a +31% CAGR, reaching USD 6.9 billion by 2025, as per data shared by E&K.
Andrew Cochrane, Chief Business Officer at GiG, commented: “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product modernization across the online sweepstake market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data, and AI driven solutions available within social gaming. This will help power the growth of the market across the U.S. over the next few years.”
Barry Rutherford, CEO at Primero, added; “GiG’s world-class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are perfectly positioned for the U.S. market and for other iGaming territories across the globe.”