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iGAMING

Magnus Wallentin (Play’n GO). Pushing the boundaries on gaming creation

Today is the launch of the company’s fascinating new title, ‘Rise of Olympus Origins,’ so we spoke with the Games Ambassador of the firm. Enthusiastic about the proven success of the Swedish provider’s original content, he comments on the new features of this product in relation to its predecessors from this series and reveals the key aspects that make each game a wonderful opportunity to be entertained (players) and to increase their income (operators).
July 25, 2024
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He is proud of the constant innovation and agility of the brand, and its ability to adapt to the changing landscape of the gaming industry.

Could you describe the most attractive characteristics and features of your new game Rise of Olympus Origins?

We designed Rise of Olympus Origins to stay true to its predecessor (Rise of Olympus 100), but to try and improve on it. In Origins, all of the symbols, including the thunder bolt, the trident, and the helmet, can now contribute to unlocking godly abilities, which is an improvement on 100. It’s also now easier to achieve a clear grid, without relying on the Wrath of the Gods ability, and the max win potential is now 20,000x, in comparison to 15,000x in 100. Lastly, in the free spins round, each level awards a random instant prize, which adds alongside your free spins winnings. The instant free spins will grow as you progress through the levels: Level 1 pays 5x-150x, Level 2 pays 75x-1000x, while Level 3 pays 1000x-10000x. We think these features will subtly improve this sequel.

According to your point of view, why will this title be popular with both operators and players?

Players have already shown that they love the Rise of Olympus series, so it made sense to develop this sequel. The setting of Ancient Greece is iconic and is testament to our belief that themes and graphics are so important in game development. We’re really hopeful about this game’s popularity, and we think that the new mechanics found in Origins will appeal to players. Operators have been looking forward to this release for quite some time, and we’re confident it will live up to expectations.

The game is a sequel of Rise of Olympus, from 2018, and Rise of Olympus 100, from 2022. This strategy of developing a series of slots is one of the differentials of Play’n GO, showing the success of its products throughout time. Why do you think players respond so positively to your company’s creative proposals?

As I said before, we put a huge emphasis on all aspects of game development. A game is more than the sum of its parts and is certainly more than just its mechanics. We deliver outstanding artwork, music, sound effects, and storylines, all of which capture the attention of players. On top of that, we make sure each of our game sequels offer something new in comparison to its predecessor. Origins does that very well.

What are the three or four core ideas that you always have in mind in the process of developing a new title? How to satisfy preferences from both traditional and new players, even young people from the new generations?

In any new title we create, we want to move the story forward. Players want something new, a justification for the creation of a sequel. We always try and develop our characters in our game sequels, and to create new story arcs. We want to push the boundaries on game mechanics too. Every new game release is an opportunity to test new mechanics and see how they are received by players. Thankfully, we have a large portfolio of games to refer to, so we know what our audience likes. We try to appeal to all types of players with our games, but we understand that different players will prefer distinct levels of volatility and game mechanics. It’s what makes game development so fun!

The gaming industry is increasingly challenging, with new technologies, more competing suppliers, and new demographics demanding interactive products. How will Play’n GO continue to remain at the forefront of the sector in the coming years?

We have many years of success behind us, and that is no accident. Over the years, we have been proud of our constant innovation and agility, our ability to adapt to the changing landscape of our industry. Our designers and production teams will continue to develop top-quality games for many years to come. We have a really strong base of IPs to build off, and people who are genuinely passionate about online slots behind our games. Expect Play’n GO to be at the forefront of the iGaming industry for a long time.

Ancient Greece artwork business content creativity development engagement entertainment Europe features growth igaming income innovation interview launch Magnus Wallentin markets mechanics mobile games music online casino online slots operators originality Play'n GO players products provider Rise of Olympus Origins series sound effects storylines supplier titles
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