A relevant provider of fast-growing sportsbook betting and gaming products, Wise Gaming announced a partnership with Symplify, a Stockholm-based market leader in CRM and AI cloud solutions.
The platform supplier has an extensive portfolio of partners who leverage its turnkey and white-label solutions to grow rapidly. Associating with Symplify allows Wise Gaming to integrate another important engagement feature within its proprietary CRM, data hub, and multiple communication channels.
Moreover, Wise Gaming will leverage Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules. Together these will empower Wise Gaming’s partners to create customized and AI-optimized experiences for their players. This expertise in optimizing marketing strategies will directly help positively drive customer satisfaction and higher lifetime value.
Steven Paton, Commercial Director, Wise Gaming, commented: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”
For his part, Christoffer Feldt-Sørensen, Head of Sales at Symplify, said: “Wise Gaming has quickly become a force in the international iGaming space and boasts of an impressive list of partners. Working together will allow Wise Gaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”