A well-known iGaming startup, Oddsgate has been expanding its presence at events, seizing every opportunity to strengthen its position, which is focused on innovation and the commitment to always offering the best platform and services. It is no different at the SBC Summit in Lisbon from September 24th to 26th, with an immersive video mapping experience at its booth A445 in Hall 01.
With a futuristic approach, Oddsgate aims to transport visitors to the year 2050, creating a vision of the future of iGaming. Through video mapping technology, the company’s booth will transform into a ‘portal’, inviting participants to explore the possibilities and trends shaping the market in the coming decades.
Wagner Fernandes, Chief Marketing Officer (CMO) of Oddsgate, extends a special invitation to event attendees: “Participating in this show is an exceptional opportunity, and we want to elevate this experience even further. Besides taking advantage of everything the event offers, we propose participants reflect on the future of iGaming, dive into the trends shaping the industry, and envision future innovations. We are excited to share this unique and inspiring journey with everyone present.”
Fernandes also highlights the motivation behind this approach by saying: “iGaming is a relatively new market, constantly growing and evolving. Our idea is to let the imagination flow and think about what the future holds for us. We want to be pioneers in this movement, broadening the business perspective and understanding market expectations. Thinking about the future in an innovative way is part of our commitment to quality and leadership in the industry.”
INNOVATIVE VIDEO MAPPING EXPERIENCE
Oddsgate is presenting an immersive video mapping experience, a 3D projection technique that will transform the event space, named the ‘visionary pod’ -a visionary booth- into a dynamic spectacle of light, movement, and interactivity to reinforce this futuristic vision. By combining digital art, technology, and architecture, the video mapping will create an impactful visual narrative directly connected to betting and entertainment, providing a unique sensory immersion.
Francisco Marques-Teixeira, the responsible for the project, reveals more details about the impact of this immersive experience, by declaring: “The video mapping at the fair will be a 360° immersive experience, where participants will enter a specially designed room to surround them with high-definition visual projections. Using EEG brain headsets, participants’ concentration levels will be monitored in real-time. Based on this neurofeedback, they will ‘travel’ through a virtual time tunnel, where their emotions, at the moment of highest concentration, will determine the type of future they will experience. This projection will react directly to each participant’ emotional state, providing a personalized and sensorially rich journey.”
This real-time personalization is made possible through advanced neurotechnology, which processes users’ brain information and integrates it into the visual narrative, enabling direct interaction with the projected digital environment.
Marques Teixeira highlights the difference of this approach: “Participants can expect an experience where their emotions shape the virtual environment they will explore. Upon reaching an optimal level of concentration, they will be transported to different futures: happier, sadder, more excited or calmer, depending on their emotional state. This immersive journey will create an intense emotional connection, making each experience unique. The interaction between technology and the mind will be the key differentiator of this experience.”
The initiative envisions the future of iGaming and challenges participants to reflect on how their emotions can influence digital entertainment. According to Fernandes: “Our visionary pod offers a glimpse into the future of iGaming, with more immersive, personalized, and interactive experiences where the user is at the center of it all.”
Moreover, Marques Teixeira emphasizes the transformative potential of combining video mapping and neurofeedback in the sector. “In this market, experiences can be directly shaped by players’ emotions and concentration. The ability to create dynamic environments that respond in real-time to participants’ mental states opens new possibilities for immersive and highly personalized games. In the future, this technology could transform iGaming into a platform where each game emotionally adapts to the player, creating deeper and more engaging experiences,” he expresses.
With this initiative, Oddsgate reaffirms its commitment to the future of iGaming, positioning itself at the forefront of innovation. The SBC Summit Lisbon 2024 is the starting point of a journey that promises to offer valuable insights and anticipate the trends that will shape the industry in the coming years.