This week, relevant online betting brand Boomerang Partners was named winner of the prestigious SiGMA Europe B2C Awards 2024 for ‘Best Player Engagement’ nomination. With it, industry professionals recognized the success of the company this year: 5x growth in sports betting, association with AC Milan as Official Regional Betting Partner in Europe, and collaboration with women football star, Swiss and Juventus forward Alisha Lehmann. In this sense, the company is demonstrating its leadership position in sports affiliate marketing.
In 2024, the provider’s visibility and credibility to partners and engagement level have increased multifold with such collaborations. Affiliates considering working with the company can expect lucrative and personalized offers, great sports products, and a strong brand, which, in conjunction with partnerships with AC Milan and Alisha Lehmann, brings excellent conversions and player engagements.
Moreover, in collaboration with Alisha Lehmann, Boomerang Bet, the flagship product of Boomerang Partners, has initiated a series of social media campaigns and live streams. Also, it is set to launch a joint merchandise line in the near future. The partnership with AC Milan, on the other hand, has seen exciting initiatives. During the SiGMA conference in Malta, AC Milan legends Massimo Ambrosini and Serginho supported activities at the Boomerang’s booth 1164. There were ticket giveaways for home matches and special events.
Vitalii Prokofev, CEO of Boomerang Partners, commented: “We’re truly honored by this award. It’s a powerful recognition of the work we are doing. Besides, it’s incredibly rewarding to see our efforts resonate within the industry and community, inspiring and motivating us to keep pushing the boundaries of creativity and innovation.”