A global reference in gaming consultancy and business development, SCCG Management communicated a groundbreaking deal with Multilot Corporation, which will rebrand as XTENDGAME in January 2025. This partnership will start the XTENDGAME platform, featuring its flagship technologies XTENDai and XTENDPLAY, delivering cutting-edge near real-time analytics and customer engagement solutions for the global gaming industry.
The rebranding and relaunch of XTENDGAME will officially debut at the highly anticipated ICE Barcelona 2025 conference, taking place on January 20-22nd, 2025. This pivotal industry event will serve as the launchpad for XTENDGAME’s innovative approach to transforming gaming operations worldwide.
XTENDGAME’s redefined platform offers two core features: 1) XTENDai: Near real-time analytics providing operators with deep insights into customer behavior and preferences during registration and gameplay, enabling data-driven decision-making, and 2) XTENDPLAY: Near real-time engagement tools that deliver personalized games, offers, and incentives, enhancing player retention and loyalty.
Besides, the XTENDGAME platform will provide solutions tailored to the needs of iGaming platforms, CRM providers and other B2C facing companies, with a focus on deep customer insights and live engagement tools, including SnapChance photo-based sweepstakes, augmented reality games, and social gaming solutions like LuckySeatz.
This partnership leverages SCCG Management’s extensive expertise in gaming consultancy and market expansion, ensuring XTENDGAME reaches a global audience. With over 30 years of experience driving innovation in the gaming industry, SCCG will support XTENDGAME’s rollout across key markets, making its network of partners, operators, and industry leaders able to access this revolutionary platform.
Stephen Crystal, CEO of SCCG Management, commented: “SCCG Management is thrilled to partner with XTENDGAME as they build for the future of technology driven gaming engagement and analytics. This platform is a game-changer, combining the power of near real-time analytics and engagement to address the evolving needs of operators and players alike.”
Jim Berger, CEO of XTENDGAME, added: “The launch of XTENDGAME represents a bold step forward for gaming operators seeking a complete, end-to-end platform that is compliant, secure, and designed to meet the challenges of today’s dynamic customer landscape. Through our partnership with SCCG Management, we are uniquely positioned to deliver the core infrastructure necessary to support near real-time insights and engagement tools to global markets.”