By Ulises Gil and Damian Martinez, journalists at G&M News.
Recently, the company announced the launch of its 2025 Trends Guide. Could you tell us more about this?
We are seeing certain trends coming up in terms of the markets where we support our operators, but one of the main trends that we have identified is the post omni-channel strategy that is relevant for operators now. Before regulation in markets like Brazil, it was all about ‘the exposure of branding’ and being in as many places as the brand could be. Today, with the new regulation kicking in and with the need that the operators must reactivate their database, the effort is focused on being in the right channels where players need you. This comes with certain challenges, but also opportunities. We have identified a trend where operators will need better and faster access to their information and data, and this is what we are offering. The Guide is a new product Oddsgate is providing this year. It comes with a dataset of dashboards including lots of indicators for operators to better identify, in a faster and seamless way, what players are doing, always in absolute technical compliance with the last regulations.
During ICE Barcelona 2025, you participated in a panel. What were the main topics discussed there?
It’s always interesting to be part of the panels because not only can you understand a bit more about other geographies of the countries, but also what other operators are looking for, what other platforms are offering, and of course, invest in the relevance of our products. In this specific panel, we discussed opportunities and challenges in Latin America and Africa. It was very good to understand what is happening in Africa, what our competitors and other operators are doing on the continent. We also shared our ideas about how certain strategies in Latin America have synergies. When you own your data and you have a good technological partner, implementing these strategies can become a big opportunity.
This year, ICE relocated to Barcelona. We have seen a bigger presence from Latin America companies and executives. What do you think of the increased participation from the region?
We are very happy with this change. Naturally, Brexit made operators and exhibitors pay a high toll because of logistics and restrictions. In Barcelona, we found a vibrant city with good connections with Latin American countries. We had our partners from Mexico, Peru and Brazil traveling easily and having access to the same language and to a venue that is actually as big or potentially even bigger and perhaps with better comfort.
How do you anticipate the development of the Brazilian iGaming market during this season?
We are expecting substantial growth. We understand that the market was heavily fragmented, and this happened because the emerging regulation from 2018 in Brazil took some time to be ‘effective’. This only occurred in 2023 and raised the bar for the operators that want to remain in the market, and for the ones that want to start a new brand and invest in Brazil. With regulation also comes access to new channels, for instance Google Ads, so more and more people in this market will have access to betting websites and services. We understand that 2025 will be a year of development. We saw certain challenges introduced by the new regulations, like reactivating the databases, obtaining player consent or getting biometric authentication. This is normal when a new regulation kicks off. The ecosystem needs to adapt. All these layers need to work in perfect synchronization from technical and product perspectives, but now that this challenge has passed, we are seeing higher GGR and margins that we checked before, in December 2024. It will be a very good year in Brazil, full of opportunities.