Asian digital entertainment supplier DigiPlus Interactive Corp. announced it has hired industry specialist Graham Tidey as Country Manager of its operations in Brazil, under its wholly owned subsidiary DigiPlus Brazil Interactive Ltda., effective March 1st, 2025.
With nearly 20 years of experience in international trade, investment, and the iGaming sector in Brazil, Tidey brings a wealth of experience in navigating the market’s business and regulatory landscape, driving market expansion, and building high-performing teams for top tier B2B and B2C brands. His leadership marks a major step in DigiPlus’ strategic expansion in Latin America, reinforcing the company’s dedication to delivering world-class gaming experiences in this dynamic market.
Tidey is joining DigiPlus from MarketLaunch, a consultancy firm specializing in iGaming market entry and expansion, where he advised global iGaming names such as DraftKings and Bally’s. He was also lead consultant for the International Betting Integrity Association (IBIA) in Brazil, providing regulatory advocacy at the government level, and onboarded both national and international B2C operators as association members. Tidey’s deep understanding of Brazil’s regulatory landscape, consumer behaviors, and competitive dynamics makes him an ideal leader to drive DigiPlus Brazil.
Moreover, Tidey’s career spans both public and private sectors, including a significant tenure as British consul in Brazil for the UK’s Foreign Service, where he supported multinational companies in establishing operations in Brazil, and while developing deep networks with regional and federal positions of power. During his almost fifteen years in Brazil, Tidey has also adopted Brazilian nationality.
DigiPlus recognizes Brazil’s potential and is investing in top-tier leadership, local partnerships, and responsible gaming initiatives to ensure long-term success. His appointment underscores the company’s serious commitment to the market and its determination to set new industry benchmarks in Brazil. As country manager, Tidey’s priorities include navigating regulation, fostering strategic partnerships, and building local expertise for DigiPlus Brazil.
Eusebio Tanco, Chairman at DigiPlus, expressed: “Brazil represents one of the most significant opportunities in global iGaming, and we are investing in the right people to ensure our success. Graham Tidey’s expertise in Latin America, proven leadership in regulatory navigation, and track record in driving strategic growth make him the ideal choice to lead our expansion. His appointment reinforces our commitment to building a responsible and innovative presence in this market.”
As for Tidey himself, he shared: “I’m delighted to take on this role at such a pivotal moment for iGaming in Brazil. Visiting the company’s headquarters in Manila gave me every confidence for success. DigiPlus is committed to responsible expansion, and I am looking forward to creating shareholder value by fostering innovation, expanding market reach, and building a strong and sustainable business for DigiPlus in this region.”