An award-winning sportsbook and casino platform provider, GR8 Tech is enhancing sportsbook engagement with the new “Fancy Mode” feature, a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact.
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events.
Key Functionalities of the Exchange-Style Sportsbook UI
Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:
1) UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
2) Optimized Market & Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
3) Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
4) Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.
Denys Parkhomenko, CPO at GR8 Tech, said: “The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform. This is exactly the type of flexible, player-driven evolution we believe in: small but impactful changes that drive engagement and revenue. Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the ‘Fancy Mode,’ we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits.”
Available now for Cricket single bets, the “Fancy Mode” can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages. Interested executives can contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience with a touch of fancy.