Renowned digital entertainment supplier Playson is advancing in the Swiss market thanks to its partnership with GAMRFIRST, the online brand of local Casino Barrière Montreux.
As part of this agreement, most popular Hold and Win titles, including Coin Strike: Hold and Win, Energy Coins: Hold and Win and Supercharged Clovers: Hold and Win, will be made available to GAMRFIRST’s Swiss players through Gamanza’s Game Store content aggregation platform, ensuring a seamless and efficient rollout.
Launched in 2022, GAMRFIRST has been the fastest-growing online operator in the country over the last 12 months. The platform offers a comprehensive range of slots, live casino, and table games from some of the world’s leading providers, solidifying its position as a key player in the Swiss iGaming landscape.
For its part, Playson operates within 26 regulated markets and boasts a global network of over 200 partners. With headquarters in Malta and Slovakia, the company is licensed by numerous regulatory bodies, including the UKGC, ONJN, HGC, SGA, AGCO, GRA, Mincetur, and SPA, along with an MGA recognition notice. These credentials position Playson strongly to achieve its goal of delivering high-quality entertainment experiences worldwide.
This latest launch reinforces Playson’s growing reputation in the Swiss market, where the company has already secured partnerships with several top-tier operators and continues to experience significant year-on-year growth. Furthermore, Playson plans to expand into the French market with GAMRFIRST once online casino regulation is established in the country.
Blanka Homor, Sales Director at Playson, indicated: “We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction. We look forward to a mutually successful cooperation and eagerly anticipate future opportunities to further expand together across Europe.”
As for Clément Govinda-Miramon, Managing Director at GAMRFIRST, he commented: “Playson’s products are widely enjoyed by players across Europe, and their games regularly rank among the most popular slots in the market. We are delighted to add their successful titles to our online casino and, in doing so, expand the appeal of our offering to even more players.”