By Ulises Gil, journalist at G&M News.
How would you describe the impact of your firm’s recent expansion in Latin America, particularly in Brazil and Peru?
The expansion in Brazil has been hugely impactful. Following our strategy of entering regulated markets from day one, we worked hard to get licensed early and began building strong relationships with future partners, many of whom are already working with us or are about to. We even opened a local office in São Paulo to be closer to operators. Brazil is still in its early stages, and there’s so much more potential to unlock. In Peru, the market is smaller in comparison, but just as important. We’ve partnered with several licensed operators and are expanding both our proprietary content and aggregation services. The recent B2B license is only the beginning of Bragg‘s long-term vision for Peru.
What motivated your decision to sponsor G&M Events Peru 2025?
We’re known globally as a content and technology provider, especially in Europe and North America, but sponsoring local events like G&M News’ one allows us to introduce our products and services more directly to companies that may have heard of us but don’t know yet our full offering. It’s also a chance to meet the right people face-to-face and build partnerships. We’re gaining great traction in Brazil and Peru and want to keep that momentum going.
What are your expectations for the Peruvian market following the B2B license, and how are you tailoring your offering?
The license allows us to operate under a local framework and gives our current and future partners greater peace of mind. It also positions us as a long-term player in the country. We know Peruvian players have strong preferences, so we’re tailoring our content to suit local tastes, not just by translating games but by integrating themes and formats that perform well in the region. Our aggregation platform lets us deliver content from top studios, both global and regional, and our gamification tools help operators boost retention and engagement. The idea is not just to enter a market but to thrive in it sustainably.
What distinguishes Bragg’s platform from others in terms of added value for operators?
Beyond premium content, our platform stands out thanks to our Fuze toolset. It includes features like tournaments, missions, jackpots, and free rounds that operators can activate easily, without development work. Everything’s designed to increase session times and player value. We also give operators real-time data and segmentation capabilities so they can personalize promotions and optimize campaigns. For a region as diverse and dynamic as LatAm, having those tools ready to go is a big advantage.
Looking ahead, what are your key goals for the region in the next year?
We want to keep expanding our footprint, particularly in regulated markets. That means deepening our relationships in Brazil and Peru, growing our client base, and showcasing the full power of our platform. Meetings like G&M Events Peru 2025 are a key part of that strategy. They give us visibility, access, and connection, and that’s how real growth happens.