An unforgettable night of celebration, recognition, and industry excellence, the iGB Affiliate Awards will honor the top affiliates shaping the future of iGaming celebrating their achievements and innovations over the past 12 months in 20 highly coveted categories. The event will happen on Thursday, July 3rd, 2025, at Troxy in London, UK. Myleene Klass MBE, the critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event, which will be part of the 2025 iGB L!ve London show (July 1st-4th, 2025, at ExCeL London).
Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year. Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
Stephen Carter, Head of Affiliate Content at Clarion Gaming and internal judging lead for the iGB Affiliate Awards, has praised both the number of submissions received and their overall quality. Speaking as organizers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.”
“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognized for being the most prestigious and transparent merit-based awards in iGaming. It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem,” he declared.
Members of the iGaming affiliate community can still participate in the public vote for ‘Game of the Year’ by following this link. Votes must be cast before June 3rd, 2025.
The shortlist for the judged categories at the 2025 iGB Affiliate Awards is as follows:
AFFILIATE CATEGORIES
-Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab
-Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire
-Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo
-Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals
-Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media
-Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer
-Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media, WagerWire
-Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire
INDIVIDUAL CATEGORIES
-Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company
PROGRAM/NETWORK CATEGORIES
-Best Affiliate Program: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners
-Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados
-Program/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners
SERVICE PROVIDER CATEGORIES
-Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone
-Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP™, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn
-Best Digital Agency: Affiverse Agency, BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx
OPEN TO ALL SECTOR COMPANIES
-Rising Star: Already Media, Hub Affiliations, Immerion Partners, Media 24, PixGaming, Tribuna.com
-Best Newcomer: Big Betty Partners, BigDeal Partners, iGamingAffiliates.io, KNG Partners, Rocks Partners, WinWin Partners
-Innovator of the Year: BetAffiliation, Click Hunters Tech, Pepper Partners, Stars Partners, Statsdrone