Important online betting brand Boomerang Partners is rapidly expanding internationally. It is the Official Regional Partner of AC Milan, and Alisha Lehmann, a women’s football star, acts as Boomerang’s ambassador. This year, the firm has a greater plan: adding ten new projects to its portfolio, working on favorable offers for partners, and new marketing promo activities. One of the brand’s flagship initiatives is the annual Golden Boomerang Awards, whose second season concluded in May 2025.
New features and advantages of the Golden Boomerang Awards 2025 tournament
Following the first edition’s success, Boomerang organized the second season of the Golden Boomerang Awards 2025. The tournament was held from February 3rdthrough May 11th. This year’s grand event included several differences and advantages.
Last year’s first Golden Boomerang Awards had an extraordinary effect on Boomerang’s partners and in the media for the iGaming community. Over 250 teams participated in it. They praised the tournament for its strong impact on the industry. The tournament became a top news item in the affiliate marketing field.
This year, the terms and conditions were updated to make the Golden Boomerang Awards 2025 even more enjoyable for participants and engaging for the industry community in the brand’s activities in media and social media. The contestants competed in two ranking tables tied to different categories of affiliate programs. More than 400 teams participated in the tournament.
Boomerang also strived to involve participants more in its activities and communication. That’s why it has prepared additional tasks with social media activities and reviews on the industry’s websites this year. The brand awarded points and gave out prizes for completing such tasks. It also held a special contest for the Champions League matches. The winner received the coveted ‘Home Stadium Fan’ VIP experience.
The final venue was also upgraded. Last year, the award ceremony was in Cyprus, and this year, from May 18th to 20th, Boomerang, as the Official Regional Partner of AC Milan, invited the top 30 teams to the San Siro stadium in Milan. It prepared a grand program with networking opportunities and performances. The best teams from the top 30 were honored in 11 categories, including the Grand Prix. AC Milan legend Andrea Pirlo was a guest at the ceremony. Boomerang’s partners, media representatives, and famous influencers were among the participants. This unique event combined an elegant awards show, entertainment, and effective networking with industry leaders.
Participants described it as a once-in-a-lifetime experience, something money can’t buy. Almost everyone announced their desire to participate in the third season of the Golden Boomerang Awards. As Boomerang Partners’ representatives admitted, the work on the new tournament has already started.
Core Benefits of the Boomerang Partners affiliate program
Boomerang Partners has global goals and knows how to achieve them. Boomerang’s global mission is to become the best sports partner for affiliate teams. It has everything for this purpose: providing the best offers, full support, and maintenance at all partner campaign launch stages. The brand presents detailed analytics and marketing expertise for promotion. Its direct relations with affiliates, marketing, and promotional communications showcase this. Due to this approach to work, both Boomerang and its partners grow and gain profit.
Much attention is paid to building long-term, trustworthy, and transparent cooperation with partners in Boomerang Partners’ work. The brand believes this should benefit both parties. For this reason, it always strives to provide added value to its partners. Golden Boomerang Awards effectively motivates affiliates to grow, achieve top results for lavish prizes, and create an incredible expert community in a highly competitive industry.
Brand recognition and powerful social media content
One of the main aspects of working with affiliates is to have attractive content on different social media platforms. In that sense, Boomerang received the Silver Button from the YouTube Creator Awards for the two channels with sports content (Boomerang Bet De and Boomerang Sportsbook). Both channels have surpassed 100k subscribers each.
Content plays a key role in strengthening Boomerang’s public image. The brand is actively developing its social media presence and striving to engage and involve thousands of users. The brand is present on all major social platforms: Instagram, Facebook, LinkedIn, Telegram, and YouTube.
The YouTube Silver Play Button is a testament to the quality of Boomerang’s content about sports. As a rule, strong brands help to grow the business in the B2B direction. Thanks to excellent brand awareness, Boomerang’s brand becomes even more attractive to its partners. Creative activities, events, and top sports partnerships with AC Milan and Alisha Lehmann boost the brand in the B2B sector. With this, Boomerang demonstrates to its partners that it invests effectively in brand awareness of its projects and develops them systematically.
Partnering with affiliates in the Latin American market
The transfer of the European experience in the relationship with affiliates to the Latin American market has its nuances. In this market, the topic of affiliates has only recently emerged.
To reach European and Latin markets, sportsbooks’ affiliate programs should use different resources: media with broad coverage of key GEOs or platforms in local language versions, events, and conferences in locations according to priority countries.
An affiliate program’s work with partners is a global B2B market, and similar rules apply there. The principles for building partnership relations do not depend much on the affiliate teams’ location. Teams can generate traffic to different GEOs from anywhere in the world.
Core principles like trust, transparency, and open communication remain relevant across all markets. At the same time, benefits for affiliates are of great importance. There are some differences. They are more noticeable in the B2C market than in the B2B sector. In particular, depending on the GEO, where there are focus partners, the events are held in Europe or Latin American countries. For example, G&M News organizes events and gathers indoor communities in Latin American and European countries. Therefore, companies focused on working with those markets are advised to go there.
Boomerang Partners’ plans for 2025
In continuity with previous hard work, Boomerang Partners has set ambitious goals for 2025. These include adding new projects to their portfolio, increasing the number of users, and improving business performance.
Boomerang will try to strengthen yearly to become the best sports partner for affiliate teams worldwide. Thus, the brand plans to attract new associates and expand mutually beneficial cooperation with existing ones. Further, it intends to introduce new offers, providing its partners with more opportunities and choices.
The firm aims for global growth, focusing on the sports segment and planning to add ten new projects to its portfolio. The above allows it to predict that its users will grow threefold (3x), and the business will double.
This year, Boomerang Partners wants to develop its sports partnerships intensively to make its presence more visible in the iGaming market. In 2025, the industry will expect marketing promotions and activities from Boomerang with the involvement of AC Milan and Alisha Lehmann, news about the business, and trips to some of the most important global events of the year, such as iGB L!VE in London, SBC Summit in Lisbon, and SiGMA Europe in Rome.