The leader in Positionless Marketing, Optimove communicated a deal with iGaming technology provider EveryMatrix. This process enables shared operators to activate real-time marketing campaigns based on player behavior.
EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, this empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.
Immediate marketing benefits iGaming operators can realize include: a) welcome offers following a first deposit; b) instant reactivation messages after session abandonment, and c) real-time loyalty rewards based on gameplay milestones.
The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.
Motti Colman, VP Revenue, Gaming at Optimove, indicated: “We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action. We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back.”
Kevin Furlong, Group CPO at EveryMatrix, considered: “This integration adds tremendous value for our operator partners. Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform and its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.”