Relevant iGaming turnkey solutions provider Soft2Bet communicated it has been shortlisted in the ‘Product Innovation of the Year’ category at the Global Gaming Awards Americas 2025, highlighting the innovative impact of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The solution’s first full-scale North American deployment with ToonieBet in Ontario has redefined the gaming experience by enhancing player engagement and retention.
ToonieBet uses the full range of MEGA’s innovative gamification features and data-driven iGaming solutions for player retention, including achievements, collectibles, long-term missions, and segmented rewards, to create personalized and localized experiences for every player.
Since launching, the brand has seen increased session frequency, stronger loyalty and sustained growth in lifetime value. These results have been further strengthened by ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, where MEGA features prominently on rink-side LED boards and during broadcasts. This visibility underlines Soft2Bet’s highly focused approach, built around standout customer experience, performance and clean, adaptable design.
Already proven across Europe with brands, MEGA has consistently driven player retention and engagement. In Ontario, ToonieBet is seeing similar results by leveraging MEGA’s flexible tools, customizable UX/UI design and segmented features to deliver a deeply localized and highly personalized experience that attracts high-value players and supports sustainable profitability without disrupting daily operations.
Martin Collins, Chief Business Development Officer at Soft2Bet, indicated: “We are proud to be shortlisted for ‘Product Innovation of the Year,’ as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high-performance results.”