After launching Bet It Drives with Alex Pratt’s high-octane debut, relevant B2B solutions provider for the iGaming industry GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games, a creative force who went from global cosmetics to multiplayer slots without touching the brakes.
Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels, and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.
In the passenger seat through London’s streets, Helen reveals: how she swapped runways and beauty counters for reels and RNGs; the principles that helped her thrive in an unfamiliar industry; the soundtrack she’d choose for her career journey; the most brutal feedback she’s ever had from a customer, and why it mattered; iGaming buzzwords she’d ban without hesitation; when she’s happy to “network” and when she’ll firmly “not work,” and the best parts of her job and why they’re worth more than a paycheck.
“Helen’s story shows us that being brave and smart can lead to big rewards,” said Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.
With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.
Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.