A leading turnkey provider of highly localized and engagement-driven iGaming solutions, Soft2Bet has introduced Swiper, a new brand explicitly developed with Swedish players in mind.
Many elements of Swiper have been carefully localized, including onboarding, payment methods, and game certification, to ensure they resonate fully with Swedish preferences and comply seamlessly with Spelinspektionen standards. By integrating BankID verification and instant transactions via Swish, players can quickly register, deposit, and withdraw, while remaining securely connected to Spelpaus, Sweden’s national self-exclusion system.
At the heart of Swiper is a personalized, endless feed of short-form video clips highlighting new releases, jackpots, and live-dealer action, similar to browsing stories on TikTok. Every swipe is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement, session duration, and lifetime value.
Here’s a video showing how the Swiper works.
This launch builds on Soft2Bet’s proven success with localized brands, such as Betinia and CampoBet, and its recent partnerships, which have created dedicated local divisions and leagues. With Swiper, Soft2Bet takes localization even further by introducing SEK wallets, dedicated Swedish-speaking dealers, and fully customized mobile apps, demonstrating a clear commitment to adapting each brand to local culture, regulatory standards, and player preferences.
Swiper introduces several key features tailored specifically to Swedish players:
- One-handed swipe navigation for rapid game discovery.
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds.
- Localized promotions tied directly to Swedish events and holidays.
- The design is adapted to local player preferences and cultural context.
In 2025, Soft2Bet successfully launched multiple brands and deployed several innovative MEGA engines across Europe, significantly redefining the local player experience. The Swiper launch further demonstrates Soft2Bet’s capability in converting its advanced B2B technology into engaging, highly localized, market-leading B2C products across 11 regulated markets.
Swiper operates under a license issued by the Swedish Gambling Authority (Spelinspektionen), ensuring a secure, regulated, and responsible gaming environment for all users in Sweden. The platform is set to redefine the Swedish gaming market with its unique, social-media-inspired navigation, advanced local features, and highly engaging player experiences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”