From September 16 to 18th, 2025, in Lisbon, Portugal, important provider Soft2Bet will showcase its iGaming platform, turnkey solutions, and MEGA, a data-led retention suite designed for casino and sportsbook brands. Across the three days, the team will demonstrate MEGA through bookable workshops, lead the Gamification Academy by Soft2Bet as part of the Tech Academies program, and support founders at SBC First Pitch.
Soft2Bet: Backing SBC’s flagship Legends Charity Game
On September 15th, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game in Lisbon, a Portugal Legends versus World Legends match where Luís Figo, the 2000 Ballon d’Or winner, captains Portugal. The fixture brings together Portuguese and international greats with the aim of raising €1,000,000 for humanitarian causes.
SBC Gamification Academy powered by Soft2Bet
For the first time, SBC will launch the Operators Academy, focused on AI, Marketing, Web 3.0 & Blockchain, and Gamification. During the first day, Soft2Bet will be contributing to the Gamification Academy by Soft2Bet.
The program features a keynote by Yoel Zuckerberg, Chief Product Officer, entitled: “Introduction to Gamification & Player Engagement”, the panel “Why Personalization is the Key to Retention”, moderated by Martin Collins (Chief Business Development Officer), and another panel “The Five Steps of Gamification”, with Alon Eshed (Head of Sales) as a panelist. Zuckerberg and other senior representatives will share practical strategies for operators on personalizing player experiences, integrating gamification into products, and measuring performance. The academy will equip operators with clear, actionable insights to boost engagement, retention, and revenue, providing them with a competitive edge.
About this, Zuckerberg expressed: “Brands want retention they can prove. In Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalized missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration. MEGA outcome
Throughout the summit, Soft2Bet will host bookable MEGA workshops at Stand C160, featuring 30-minute one-on-one sessions hosted by Alon Eshed (Head of Sales), with presenters Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager).
Each session will demonstrate how to configure missions and challenges to align with brand goals, monitor uplift through live reporting and control bonus’ spend via a single integration. Workshop slots are limited and can be reserved via this link.
Soft2Bet Invest: developing the industry through innovation
Supporting early‑stage teams is vital to the industry’s progress. Soft2Bet founded Soft2Bet Invest in 2024 to support iGaming and casual gaming entrepreneurs with capital and hands-on business support, focusing on areas such as AI, behavioral-UX analytics, and scalable gaming technology.
Last year in Lisbon, Soft2Bet participated in the SBC First Pitch judging panel; this year, the commitment grows as Soft2Bet Invest presents the competition on September 18th, with a start-up prize package worth over €90,000. The goal is straightforward: to help talented founders introduce new approaches and fresh thinking to a rapidly growing industry.
Nine nominations underline strength in products, platform and leadership
This year, Soft2Bet received nominations across nine award categories at the SBC Awards 2025, highlighting excellence in its brands, MEGA, platform innovations, and leadership. The recognition reflects a consistent focus on localization, compliance and player experience, helping to build strong brands in highly competitive markets with strict requirements, rigorous marketing standards, and a clear performance focus.