By Ulises Gil, journalist at G&M News.
After entering regulated markets in the LatAm region, how do you find your position in the market?
Since entering regulated LatAm markets, Playson has established a fast-growing and clearly differentiable position: our Hold & Win and Hit-the-Bonus titles have gained strong player resonance, and we’ve secured strategic distribution and aggregator deals that put our content in front of major local operator networks. We’re still a challenger in a competitive region, but our regulatory approvals, local partnerships and quick integrations have given us strong distribution momentum and a clear path to scale.
How do you balance innovation with classic elements to appeal to both new and experienced players?
We believe the key is not choosing between one or the other, but blending them. Our Hold & Win series is a good example: it keeps the classic slot experience that experienced players trust, while adding innovative bonus rounds, jackpot features and fresh visual design that attract new audiences. In LatAm specifically, players value familiarity but also enjoy exciting twists, so we continuously evolve established mechanics with modern enhancements. This way, we deliver both comfort and novelty in the same experience.
In terms of player engagement, what impact do promotions such as tournaments or short races have on interaction and retention?
They have a very strong impact on both. In LatAm markets, we see that tournaments, short races and network promotions create a sense of competition and community that keeps players engaged for longer sessions and motivates repeat visits. These events don’t just drive immediate activity; they also strengthen retention, because players come back to track leaderboards, improve their standings, and enjoy the added value of rewards. For operators, it’s an effective way to boost activity across multiple titles at once, while for us it’s a chance to showcase the variety of our portfolio in a highly interactive format.
The entertainment hot season is approaching. What does Playson have in store for LatAm players?
We’re preparing a very dynamic line-up for the season. On the content side, we’ll be rolling out fresh Hold & Win titles like Diamonds Power XXL, which already resonate strongly with LatAm audiences. On the promotions side, players can expect engaging tournaments and network campaigns with attractive prize pools, designed to maximize excitement during the peak entertainment months. And because local flavor matters, we’re also tailoring campaigns and communications specifically for the LatAm market to make sure players feel the connection with their own culture and preferences.
How would you describe Playson’s internal culture and the practices that encourage creativity and fast learning?
At Playson we see ourselves as a collaboration of iGaming experts who strive to deliver #MORE value. Our teamwork is built on a flat, open structure where ideas can come from anywhere. We encourage fast prototyping so that concepts can be tested quickly and improved based on feedback. Knowledge sharing across departments —from game design to data analytics to account management— is part of our daily rhythm, which helps everyone stay close to player needs and market trends. We also celebrate experimentation: even when something doesn’t land perfectly, it’s treated as a learning step that fuels the next innovation. This culture of openness, agility and cross-team collaboration is what keeps our creativity and speed alive.