iGaming’s favorite moving talk show is back, and it’s shifting into high gear. Season 2 of Bet It Drives, powered by GR8 Tech, swaps London’s skyline for Lisbon’s sunlit streets, bringing a faster, sharper, and more vibrant on-the-move format to Portugal’s capital.
The season opens with Rasmus Sojmark, CEO and Founder of SBC and Sport Global Group. Rasmus has been in betting and gaming for 20 years and is regarded as one of the sector’s leading networkers and business facilitators. He grew SBC from London meetups into a global conference portfolio (SBC Summit Global/Americas/Rio/Malta) and the SBC Awards, while building a B2B media network publishing 100+ stories daily (SBC News, CasinoBeats, SlotBeats, SBC Americas, SBC Noticias, Lottery Daily, Payment Expert).
On this almost 17-minute ride, Rasmus opens up about: how the Legends charity match came together alongside SBC Summit Lisbon, assembling Portugal icons Figo, Pepe, Deco, and Nani, and targeting €1M for charities; why he moved from EveryMatrix to SBC; how iGaming awards are decided, from thousands of entries to shortlists, with 8–10 independent judges and the politics that follow; the song that is SBC and the music that uplifts; the wildest recent headline he published; “Network or no-work”: paid headlines, new award categories, and what gets a “maybe” vs. a hard “no”; a candid confession on perfectionism, avoiding the limelight unless prepared, and leadership shaped by his military service; his champion rule: “Never give up. Be relentless. Be consistent in your goals.”
Yevhen Krazhan, CSO at GR8 Tech and Bet It Drives host, stated: “London taught us how to swap a studio for the street and unlock honesty in motion. Now, Lisbon turns up the volume, and the conversations keep pace. Season Two of Bet It Drives continues to capture what GR8 Tech stands for: performance, innovation, and the relentless drive to be better. Every guest brings a new perspective that keeps the industry, and us, moving forward.”
The momentum will continue with upcoming episodes featuring Tiago Pereira, Kyrylo Korobka, and Kelly Kehn. Each brings a unique perspective from the intersection of gaming, innovation, and leadership.
The next chapter of iGaming is written by champions who play by the Rulebook, so meet GR8 Tech at booth 5028-2 at SiGMA Central Europe 2025 in Rome, on November 3-6th, 2025. Discover how the Heavyweight Rulebook can help operators scale, localize, and dominate with confidence.
Watch or listen to Season 2 Episode 1 of Bet It Drives on YouTube, Spotify, and Apple Podcasts.