Important global events’ organizer Clarion Gaming communicated successful registration indicators so far to be part of ICE Barcelona 2026.
Confirming the unprecedented response to be part of what is the biggest and most influential gathering of the world industry, Jody Frost, Head of Marketing at Clarion Gaming, said: “Within 24-hours of registration opening an amazing 1,266 industry professionals from across the world had registered to be part of January’s celebration of this wonderful industry. Response has remained consistently strong and we are currently tracking 10% above the record-breaking response for the 2025 show. We are in uncharted territory in terms of potential attendance and all of the signs for January are extremely positive.”
‘Growing the Power of Play’ is the motto driving the international marketing campaign in support of ICE Barcelona 2026. It also recognizes and celebrates the pivotal role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction.
Stuart Hunter, Managing Director at Clarion Gaming, explained: “Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections, Growing the Power of Play encapsulates what the ICE experience is all about.”
He also commented: “ICE Barcelona which is part of World Gaming Week (January 18-23, 2026) represents the year’s largest international gathering of leaders, dealmakers, and innovators. During that week Barcelona becomes the epicenter of the global gaming industry and helps in so many ways to shape the future of gaming in the year ahead. It’s an epic week that industry leaders, policy makers, regulators and influencers increasingly regard as non-negotiable ‘must attend’. We are proud that the phenomenal attendance figures for ICE Barcelona are independently verified, in the process providing a level of transparency that’s rare in the gaming trade show space.”
The 2025 editions of ICE and the co-located iGB Affiliate ripped up the record books attracting a total of 59,101 unique attendees surpassing the previous high of 52,345 which was set in 2024, the last editions to be held in London. The ICE unique attendance of 50,019 represented an 11% year-on-year uplift with iGB Affiliate recording a total of 9,082 unique visitors an increase of 24% on the previous highest. ICE and iGB Affiliate registered a combined visitation figure, which measures the number of person days spent at the Fira Gran Via Barcelona of 107,664 another gambling industry world record. Nine nations recorded four figure attendances with Spain topping the table (8,954), followed by the UK (6,518), Malta (3,074), Cyprus (2,328), Ukraine (1,938), United States (1,730), Italy (1,496), Bulgaria (1,252) and Germany (1,157).