By Ulises Gil, journalist at G&M News.
The company has established itself as a dynamic supplier in the iGaming segment. What key developments or strategic initiatives in the current year do you believe have had the greatest impact on your growth?
Strategic Tier 1 partnerships and user-centric features have been the driving force behind our 2025 success. Our managed trading service is a central driver of our growth. We take on the risk and reduce operational overhead for our partners, positioning ourselves as flexible enablers. On the product side, we have developed engagement-boosting features that address real betting behaviors. The Welcome Boost simplifies acquisition by allowing operators to seamlessly implement a stake-match or similar offer for new users, managed entirely within our platform. Market Info provides players with a better understanding of how different markets work, fostering trust and increased transparency. Our ‘All In’ stake option is designed for the mobile-first user, allowing for single-tap, high-value betting, significantly reducing friction during live, in-play events where we know speed is paramount. We’ve heavily invested in our sports data partnerships, integrating with top providers such as Genius Sports and Opta, to offer enhanced player props, live match visualization and richer, data-driven experiences that retain bettors.
How is Altenar navigating regulatory changes, and what major challenges are you focusing on?
Global regulatory frameworks have changed significantly this year. We have addressed this by adopting a proactive, ‘compliance-by-design’ architecture across our entire platform. Compliance is not an afterthought at Altenar, but a fundamental to how our technology works. Our integrated Player Account Management (PAM) solution natively incorporates all the necessary responsible gaming tools, such as mandatory limits, self-exclusion protocols and sophisticated AML/KYC checks. This means we can adapt quickly to varied regulatory requirements across different jurisdictions like those overseen by the MGA or UKGC, and in emerging markets such as in LatAm. Right now, we’re prioritizing compliance in two key geographic areas. In LatAm, the regulatory landscape is evolving rapidly, and we’ve been proactive in achieving certification in Brazil and Peru to gain first-mover advantage as operators look to enter or expand in these jurisdictions with compliant, ready-to-deploy solutions. In Europe, we are focused on the increasing consumer protection requirements, ensuring our data handling and bonus systems are fully compliant with the evolving frameworks in jurisdictions such as the Nordics and Benelux (Belgium, Netherlands, and Luxembourg).
Innovation in product offering and player experience is essential to retain competitive advantage. What new features, content verticals or partnerships is the firm exploring to enhance player engagement and loyalty?
We have invested in tools and features that give operators genuine control and flexibility so they can create experiences that reflect their brand and meet their players’ needs. We are not prescriptive about how a sportsbook should look. We provide the tools that operators tell us they need to build something distinctive. The most significant enhancement is our fully customizable, widget-based front-end design. This is a powerful differentiator, allowing operators to leverage a flexible component library that creates a truly unique look, feel and UX that aligns with their brand identity and optimizes conversion, all without sacrificing core platform stability and performance. It means an operator targeting casual bettors can design a completely different experience to one serving seasoned punters, even though both are built on the same underlying tech. We are also rolling out Bet Cards display, which offers players a sleek visual summary of their open and settled bets. Additionally, Slice Markets will enable operators to offer highly granular, specific betting options within single events, catering to both novice and expert bettors. We’ve strengthened our partnerships with the industry’s leading data and content providers to ensure a reliable supply of rich, engaging betting markets and visualizations, keeping the player experience fresh and competitive. It is important that we don’t just keep pace with market expectations but actively push what is possible in terms of betting depth and real-time engagement.
With mobile and omni-channel consumption increasing, how does Altenar adapt its platform and experience to meet changing player behaviors, especially across Latin American markets?
The way in which players engage with sports betting is fundamentally changing in LatAm, with mobile-first adoption now the norm rather than the exception. We have adapted our platform to reflect these realities. Our widget-based front-end design is inherently responsive and mobile-optimized, allowing operators to create experiences that work seamlessly across devices without compromise. In Latin America, and particularly Brazil, we’ve taken a much more hands-on approach. We’ve established a physical presence with offices in São Paulo and Uruguay, which improves the support operators in the region receive. The São Paulo office, for example, speeds up onboarding for new partners and allows us to invoice in local currency, removing friction that often slows market entry. Having a local team means we understand regional player preferences, payment methods and betting behaviors firsthand rather than trying to adapt solutions from afar. Following our acquisition of a virtual sports certification in Brazil, our partnerships with premium data providers such as Inspired and Kiron ensure we can offer engaging content that resonates with local audiences. Altenar’s platform supports Portuguese language, integrates local payment methods and meets Brazil’s specific data protection and tax requirements under the new regulatory framework. This local focus extends to our sales and operations teams, with our Brazil-based managers meaning we’re responsive to market shifts as they happen, not weeks later.
Thinking about 2026, what are the most significant trends or opportunities you expect in the iGaming sector that the company is preparing for, and how will it make the difference?
We expect several trends that will shape the sports betting landscape and create substantial opportunities. Operators’ expectations will become more stringent, with no compromise between stability at scale and customizability. This creates an opportunity for us to become the unequivocal partner of choice to large operators, as we have heavily invested in our modular, flexible architecture. Personalization is moving beyond basic segmentation into truly intelligent, context-aware experiences. AI and machine learning are playing a significant role in player profiling, churn prediction and betting recommendations, with data showing this improves retention rates and betting revenue. The opportunity here extends to predictive analytics for responsible gaming, where operators can identify at-risk behavior and intervene proactively. Cross-vertical integration is becoming a basic expectation, rather than a differentiator. Players expect seamless experience across all verticals, with consistent user interfaces. We have placed significant focus on delivering this through modular API frameworks that offer significant advantages in player LTV.