A well-known iGaming brand, Bragg Gaming Group announced the extension of its existing Player Account Management (“PAM”) platform, online casino content, player engagement and gamification with 711 Group, an operator of a 711.nl brand in the Netherlands and Carousel.be in Belgium. It also launched the 711.be brand in the regulated Belgian iGaming market and has agreed to work with the 711 Group in the newly regulated markets in future.
The new three-year deal sees Bragg’s technology and content suite, originally implemented for the launch of the 711.nl online casino and sportsbook in the Netherlands, now powering the operator’s launch in Belgium under 711.be, and potentially beyond.
Bragg’s core PAM platform, which is celebrated for its robustness, flexibility and a wide array of operational and marketing tools, enables seamless scaling for clients entering new jurisdictions. Bragg’s FUZE promotional, engagement and gamification toolset utilizes cutting-edge, data-driven insights and gamification to provide a suite of tools designed to enhance key performance indicators across the board. These features, which can be customized for specific local audiences, include an AI-powered game recommendation system, free rounds, themed in-game widgets, tournament gaming with real-time leaderboards, quests, bonus promotions, and jackpots. Recent additions to this constantly updated toolset include Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns and FUZE Arcade, a tool which randomly drops wins on any spin.
This agreement extension and new launch in Belgium ensures 711 Group will continue to benefit from Bragg’s full turnkey solution, including its proprietary PAM, the Bragg HUB online casino and sports betting content delivery platform, as well as the FUZE player engagement and gamification toolset and an extensive library of exclusive and aggregated online casino games.
The move further cements Bragg’s position as a leading technology provider in regulated iGaming markets and aligns with its strategic focus on expanding its high-margin PAM and content offering globally.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, commented: “Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711’s continued growth there.”
Gilles De Backer, Chief Operating Officer at 711.nl, added: “The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth. Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry, allowing us to focus on delivering a leading iGaming experience to Belgian players. We look forward to replicating our Dutch success.”