A rapidly growing affiliate gambling and betting marketing agency and the Official Regional Partner of AC Milan, Boomerang Partners is summing up its 2025 results. The year was marked by the company’s growth in business metrics, including receiving several prestigious awards, vibrant participation in major industry events, conducting top-tier affiliate traffic tournaments, and expanding the portfolio of partners’ brands.
FOUR YEARS OF GROWTH AND NOTABLE RESULTS
In autumn 2025, Boomerang Partners celebrated its 4th anniversary. During this time, the company has achieved significant success, becoming one of the leaders in the affiliate marketing industry and focusing its efforts on becoming the world’s #1 sports affiliate program. In 2025, the number of brands in Boomerang’s client portfolio increased.
The company shared data on user preferences for online betting on products from its partners’ brand portfolio in 2025. The most heavily bet day of the year was October 18th, and the most popular sport among new players was football (soccer). Top 10 sports by online betting load were:
- Football (Soccer).
- Tennis
- Basketball
- E-Football
- Table tennis
- Ice hockey
- Volleyball
- Esports +
- Virtual sports
- E-Basketball
AC MILAN HUB AND TIME TO WIN CONCEPT
In the summer of 2025, the second year of the strategic partnership between Boomerang Partners and AC Milan commenced. This collaboration significantly contributed to increasing the company’s brand visibility and trust. Moreover, it established its status as one of the leading sports affiliate programs in the industry and brought impressive results in 2024-2025:
- +194% growth in sports traffic across Boomerang Partners’ affiliate ecosystem
- +81% increase in audience interest in sports
- +23% boost in Boomerang brand loyalty
- 30+ exclusive affiliate partner campaigns were powered
- 1,000+ media mentions with a total global reach of 320M+
- 1M+ impressions on Boomerang’s platforms from AC Milan-related content
The second year of partnership with AC Milan will be marked by the Time to Win concept. It is a philosophy, a mindset, that reflects both Boomerang Partners and the club, who intend to win and achieve all their goals. In support of the Boomerang promotional campaign, the AC Milan Hub will soon be launched. This will be a unique web portal, on whose pages partnership news will be published, quizzes and raffles for tickets to the club’s home matches, various VIP experiences, and unique items will be conducted, for example, a legendary Croatian footballer Luka Modrić’s jersey. The AC Milan Hub will be of interest to both affiliate partners and users of products from Boomerang Partners’ client portfolio.
GOLDEN BOOMERANG AWARDS 2025
From February to May 2025, Boomerang Partners conducted the second season of Golden Boomerang Awards. This is a global annual affiliate traffic tournament that allows affiliate teams from around the world to participate. The tournament has become a significant industry event. Participation in it is prestigious because, for affiliates, it’s not just a platform to demonstrate their expertise. Through GBA, they build connections, share practices, and get access to ‘Money can’t buy’ experiences. For example, paid visits to the iconic San Siro Stadium in Milan and meetings with AC Milan Legends.
Participants in the second season of the Golden Boomerang Awards included over 400 affiliate teams (in 2024, there were 226). 11 winners received their awards during the solemn ceremony held in May 2025 at San Siro Stadium. The ceremony was combined with a top-tier, exclusive networking event and charity auction. Boomerang Partners are already preparing for the third season of the tournament, which will take place in 2026.
GOLDEN BOOMERANG LEAGUE 2025
In September-October 2025, Boomerang Partners conducted their first sports traffic tournament, the Golden Boomerang League. It provided a unique opportunity for current and new affiliate partners of the company to qualify for the third season of the Golden Boomerang Awards 2026, bypassing the competition for the top 30 or inclusion in nominations. Prizes also included a 2x AC Milan Experience, with a paid flight, accommodation, and attendance at a home AC Milan match. Winners were announced during Boomerang Partners’ participation in SiGMA Central Europe in Rome in early November 2025.
AWARDS AND NOMINATIONS
The effective activities, initiatives, and business results of Boomerang Partners consistently receive recognition from experts. In 2025, the company won several prestigious industry awards:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
By presenting this award, experts paid tribute to Boomerang Partners’ successful 2024-2025. The company achieved 120% YoY growth in the number of affiliate partners, as well as 5x growth in the online betting segment of its business, and 1.5x growth in the number of users of products from its portfolio of partners’ brands. Also in 2024, Boomerang became an Official Regional Partner of AC Milan and held its first global affiliate traffic tournament, the Golden Boomerang Awards.
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
Boomerang Partners received this award because, in 2025, two of their YouTube channels surpassed 100,000 subscribers and were awarded the YouTube Silver Play Button. Boomerang has achieved over 500 million organic impressions and more than 350,000 organic subscribers across social media in under a year.
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
For the second consecutive year, the flagship product from Boomerang Partners’ client portfolio, Boomerang Bet, has won this prestigious award. The product website offers over 120,000 sports and esports betting events annually, features a multi-tier loyalty program, and provides 24/7 support. The site is very user-friendly, accessible on any device, and suitable for both casual bettors and high rollers, thanks to flexible transaction limits.
Also, in 2025, Boomerang Partners’ affiliate team lead, Kristina Shkredova, was named ‘Best Affiliate Manager AskGamblers 2025.’ Darina Sharban, another affiliate team lead, took the Silver Place in the ‘Affiliate Marketing Manager of the Year’ nomination.
PARTICIPATION IN INDUSTRY EVENTS
In 2025, Boomerang Partners attended numerous industry events, including major ones such as iGB Affiliate 2025, SBC London, SBC Lisbon, and SiGMA Central Europe. The company’s booths were invariably attraction points, thanks to vibrant marketing activations and performances. For example, during the SBC Summit in Lisbon, three unique Boomerang Effect performances took place at the Boomerang booth. Thus, the company effectively combined marketing and art at an iGaming event for the first time.
Boomerang Partners reached a new scale at SiGMA Central Europe in Rome. The company’s booth was its largest in the history of its participation in industry events. Dozens of business meetings were held there, alongside a series of interviews recorded with top-tier industry media. Booth visitors played ping-pong with promoters and Nintendo Switch Sports and completed various quests to participate in a gift auction and gain access to a prize shop, which featured items like AC Milan t-shirts.
At industry events, Boomerang Partners highlighted the sports focus of their business, both in booth design and through various activations, including table tennis activities and memorabilia raffles from the world’s top athletes, including tennis and football stars.
MARKETING GROWTH
Thanks to its meticulously developed marketing strategy, Boomerang Partners continues to achieve success. This is reflected across many aspects, including increased brand visibility and trust through PR, a premier partnership with AC Milan, standout work by the Event department, regular wins of industry awards, hosting major affiliate traffic tournaments, effective SMM campaigns, and other initiatives and directions.
A particularly noteworthy development is the expansion of Boomerang Partners’ toolkit for achieving success. Specifically, in 2025, the company learned to effectively generate traffic without relying on affiliate partners, significantly broadening its capabilities. Its current Performance and SEO traffic are now showing impressive momentum. Combined with the recent establishment of a robust in-house analytics department, this presents remarkable new opportunities for Boomerang Partners.
ENGAGEMENT WITH AFFILIATE PARTNERS
In November 2025, the PR Department of Boomerang Partners conducted a ‘Partner Satisfaction & Reputation Study’ among the company’s active affiliate partners. The goal was to assess the effectiveness of its marketing and PR efforts from the partners’ perspective, understand how they perceive the brand and the collaboration, and identify areas for growth to strengthen mutual ties. The results were impressive, highlighting the following:
- Partner Satisfaction Index (PSI): 9.27/10
- Trust Index: 9.49/10
- 94% of respondents would recommend partnering with Boomerang Partners.
- Awareness of the company’s organized activities reached 86.27%.
Boomerang Partners is proud of these achievements and sees significant potential for further growth based on the insights gained from this study.
SPORTS MARKETING AND BETTING CALENDAR 2026
Moreover, Boomerang Partners will soon publish the ‘Sports Marketing & Betting Calendar 2026’. This is a unique guide that showcases the company’s expertise as a sports-oriented affiliate program. Both experienced sports affiliates and newcomers will find the information in this 90+ page guide useful. It contains five key sections:
- Detailed calendar of sports tournaments for 2026 with traffic peak indicators and popularity in specific GEOs.
- Analytical insights to help affiliate partners prepare campaigns before, during, and after sports tournaments.
- Overview of industry trends for 2026.
- Boomerang Partners’ strategic partnership with AC Milan, and what benefits affiliate teams can derive from this.
- Affiliates’ toolkit for adapting campaigns.
The download link for the calendar will be published on Boomerang Partners’ official website.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “In 2026, our company will turn five years old. We are entering this year with confidence in our strategy and pride in the results achieved. Now that we are recording growth in our business metrics, we aim for even more breakthrough results in the future. For 2026, we are preparing many interesting things for our affiliate partners and users of products from our client portfolio. We are aiming at even more ambitious joint initiatives with AC Milan, the large-scale conduct of the third season of Golden Boomerang Awards, and the implementation of other projects, which everyone will learn about in their own time.”
BOOMERANG PARTNERS IS OPEN TO COOPERATION
2026 will be another anniversary year for Boomerang Partners. The company is focused on achieving progressive growth and establishing itself as a leading sports affiliate program in the industry. It has many projects and initiatives planned, including joint ones with AC Milan. Boomerang representatives will participate in major industry events. However, affiliate teams don’t necessarily have to wait for such events to negotiate cooperation. Visit the company’s website, register to receive a personalized offer, and live without limits.