How did the original idea that the company will present at ICE Barcelona 2026 comes about: to create a Universe of three worlds in which games are classified into different categories?
The idea for the BGaming Universe originated in autumn 2025 in Rome, Italy, where we first introduced the concept of three distinct game worlds. We wanted to go beyond just releasing individual games and create something bigger; a universe where games are grouped into categories that reflect different types of players and casino strategies. Now, at ICE Barcelona 2026, we’re presenting the full BGaming Universe. It’s more than just three worlds; it’s a whole ecosystem that also includes BGaming as a publisher, plus our partners, streamers, and players. That means connecting creativity, data, and partnerships, so operators don’t just get games, they get insights, co-creation opportunities, and strategies to grow their player communities. The BGaming Universe brings all of this together. It’s a living system where games become worlds, and worlds connect to a broader ecosystem, creating more value for everyone involved.
In addition to showcasing products at booth 2M30 in ICE, your company will be sponsoring the Sustainable Gambling Zone. Why are CSR and a focus on players care fundamental issues to your firm?
BGaming has been actively supporting projects and communities worldwide for the past three years, but now we want to deepen our focus on player care in a way that creates real impact. Sponsoring the Sustainable Gambling Zone at ICE provides us with an opportunity to do so by supporting local Spanish organizations, promoting responsible gaming, and contributing to a broader conversation about sustainability and ethics within our industry.
In previous interviews, you mentioned that your key principles are authenticity, a grounded approach (common sense), and transparency with your team. How are these principles manifested in your daily work and in your open and participatory leadership style?
For me, authenticity means being consistent in words, decisions, and actions. In iGaming, where things move quickly and reliable data isn’t always available, common sense and asking the right questions become critical for navigating uncertainty. I see transparency as sharing the context and reasoning behind decisions. It builds trust, speeds up processes, and empowers the team to take ownership. It’s something that’s essential as BGaming scales.
As a young woman and leader of a major company in the industry, what value do you place on the inclusion of more female executives and greater diversity in work teams, as is the case at BGaming?
The value of diversity isn’t about ticking boxes. It’s about the quality of decisions. Teams composed of diverse perspectives, experiences, and ways of thinking make stronger, more balanced, and more sustainable choices. At BGaming, we focus on building a culture where professional expertise, accountability, and critical thinking matter most. It’s these qualities, not gender or age, that shape strong leadership and drive the company’s growth.
What objectives do you hope to achieve this year at ICE?
This year at ICE, we want to introduce the BGaming Universe and show that we’re more than just a content provider; we’re a publisher with a bigger vision. We’ll also highlight our three game worlds: #Classic, #Casual, and #Entertainment. For us, ICE is all about conversation and connection. Our primary objective is to demonstrate how these three worlds collaborate for sustainable growth and engage in meaningful discussions with partners about our portfolio, scaling, and long-term collaborations in 2026.
Looking ahead, how will BGaming seek to deepen an already strong position in different Latin American markets?
Last year, we’ve been growing in Latin America by partnering with Brazilian streamer Jon Vlogs, who’s now the official BGaming LatAm ambassador. We work with him not just on content, but also as a community leader on the ground. Additionally, we participated in joint charity initiatives, which helped establish local trust in the brand. Latin America is still one of our fastest-growing regions. We see a lot of potential in combining mobile-first and casual games with more entertainment-focused titles to boost engagement and make BGaming more recognizable.