An important affiliate management platform by GR8 Tech, Aff.Tech closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings, connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE, including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility, speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
Mariia Shmelova, CEO of Aff.Tech, commented: “The conversations at ICE confirmed what we’ve been building toward. The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time. They need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for ‘Best Affiliate Software’ at the AIBC Eurasia Awards 2026, a recognition that aligns with the momentum the team is carrying into the rest of the year.
Stay tuned for Aff.Tech’s next moves by following updates on the website or joining the community on LinkedIn.