By Ulises Gil, journalist at G&M News.
Could you briefly talk about your professional background and your contribution to the business strategy of the firm?
My career has been built within both the B2C and B2B segments of the sports betting industry, where I’ve had the privilege of leading commercial strategies at top companies such as SBTech and Genius Sports. Over the years, I have gained deep insights into how the convergence of cutting-edge technology, data management, and commercial execution drives success in the world’s most dynamic markets. My goal at GiG is to leverage that expertise to maintain the strong growth momentum of our powerful online gaming ecosystem, ensuring our current and future partners have access to the most competitive tools on the market.
How has the company established itself as a global benchmark and maintained that position in such a fast-evolving industry?
With over 16 years of experience in regulated markets, the foundations of what is now our X-Suite -our premium range of platform, sportsbook, and intelligent solutions- stem directly from our B2C roots. Although today we are a 100% B2B company, GiG was once a successful operator that built its technology to solve its own real operational challenges. Those brands, after being sold to major international groups, remain our clients to this day. That operator DNA forces us to always place both the player and the operator at the center of our innovation. Our philosophy is to empower the operator: providing full creative freedom with the best tools on the market, without the associated risks. Ultimately, our mission is to make the complex simple and the difficult scalable, guaranteeing player entertainment while maximizing GGR within a controlled risk environment.
Where does GiG’s true competitive edge lie in such a saturated market?
I firmly believe our key strength lies in our relentless focus on developing an ecosystem of innovative, robust, and scalable products that are natively connected. We don’t design tools in isolation; we build a suite born directly from the real needs of our partners across more than 25 regulated markets, including some of the most demanding in the world. At the same time, our core solutions are fully agnostic, allowing us to integrate third parties seamlessly. In fact, we offer an extensive portfolio of integrations ranging from content providers and aggregators to payment methods, geolocation, KYC, responsible gaming tools, and affiliate platforms. This flexibility ensures operators always have access to the best global and local tools available. It may sound simple, but very few providers can deliver a true turnkey solution capable of competing at the highest level with Tier 1 operators running their own in-house platforms. At GiG, we position ourselves as that elite technology partner, combining cutting-edge innovation with strategic proximity, ensuring competitiveness and compliance are always the engine of our partners’ growth. Our competitive advantage stems from real experience: we speak the operator’s language because we have been in their position.
What other advantages do you see in your daily work with the operators?
We understand the urgency of time-to-market. We know that entering a market quickly can mean the difference between leadership and missed opportunity. We prioritize localization, understanding that success lies in delivering a fully native offering tailored to the local player’s needs. We master scalability and momentum. During major events or mass promotions, our platform and sportsbook guarantee peak performance, so operators never miss a critical transaction. Moreover, we protect margins. We understand the cost of bonus abusers, which is why we design tools specifically to combat them. At the same time, qe maximize LTV responsibly. We optimize the player lifecycle in real time, going one step further by using AI to predict and anticipate behaviors. In short, we don’t just understand technology; we deeply understand the complexity of operating successfully in regulated markets.
How does that strategic vision translate into tangible technological solutions for operators?
It materializes through GiG’s X-Suite; not simply a collection of tools, but an intelligent, fully integrated ecosystem. While CoreX and SportX provide operational power, the AI layer of LogicX and DataX transforms data into profitable and secure real-time decisions. This is complemented by a next-generation CMS and Frontend, enabling full interface control and customization, along with a powerful gamification layer designed to elevate engagement and player retention through mystery boxes, wheel of fortune, tournaments, challenges, loyalty programs, and more. The entire ecosystem is built to scale major operations in the most demanding and highly regulated markets.
Beyond software, support is key. What is GiG’s approach to service and client support?
We know that technology alone is not enough; real success comes from combining innovation with the human factor. That’s why at GiG we provide high-availability 24/7 global support, but we go much further through our Managed Services. We are not just a software provider; we are an operational partner delivering a fully adaptable 360° solution tailored to each client’s exact stage of development. If an operator needs us to manage the entire operation, we do so; if they only require support in specific areas, we integrate with complete flexibility. Our expert teams cover the entire player lifecycle: from acquisition through SEO and Marketing, to retention via CRM, and security across critical areas such as Fraud and Risk. Ultimately, our mission is to absorb the technical and operational complexity, especially in regulated markets, so our partners can focus exclusively on growing their business.
Focusing on the region, what is the brand’s current position in Latin America and how strategically important is it for the group?
GiG is not a newcomer to LatAm. Our team and technology have been present in the region for years; in fact, we consider ourselves pioneers in regulated Latin American markets. We currently operate in eight jurisdictions with top-tier partners. Beyond our track record, what differentiates us is our Hispanic DNA. We have a strong base of Spanish-speaking professionals, enabling us to offer genuine proximity and deep cultural understanding to our partners across the region.
How do you envision the future of online gaming in LatAm, considering the constant regulatory changes in diverse countries?
It’s clear that the industry’s focus -both locally and internationally- is currently on Latin America. The recent regulation of key markets such as Peru and Brazil has triggered a domino effect across the region. In fact, H2 projections for 2030 estimate Gross Win (Onshore + Offshore) at approximately €23 billion, reflecting the continent’s enormous potential. At GiG, this is a scenario we’ve successfully navigated before in other regions. We hold a competitive advantage thanks to our growth in expanding environments under strict regulatory frameworks. Our experience shows that when selecting technology, a long-term vision is critical. Operators who focus on short-term solutions often encounter significant issues as regulation evolves, and it always evolves, becoming more demanding. Choosing an inflexible or limited solution can restrict competitiveness and expose operators to sanctions that jeopardize both business viability and investment. That’s why it’s essential to partner with a platform designed to adapt. We are already seeing changes in rates and measures in countries that have recently implemented regulations; more regulation means more inquiries and a higher volume of transactions. In large-scale jurisdictions, this volume becomes exponential, and only robust, well-prepared technology with real AI solutions can handle that complexity without compromising operations.
How do you expect the Football World Cup to impact operations and market growth in LatAm?
This will be our fifth World Cup, and for our LatAm partners, where football is almost a religion, it is the most critical event of the cycle. These are moments where there is no margin for error; technology must match passion. At GiG, we approach this challenge through three strategic pillars: 1) Conversion & Retention: the World Cup attracts a massive influx of new players. The challenge is converting occasional bettors into recurring users. Through DataX and LogicX, alongside our gamification tools, we enable automated cross-selling strategies that smoothly guide players toward other products such as casino or poker; 2) Operational Robustness: during matches involving Latin American national teams, transaction volumes reach unprecedented levels. Our architecture and infrastructure are specifically designed to ensure a seamless experience even during peak traffic and the most demanding transactions, and 3) Product: the 2026 World Cup is a different beast compared to the 2022 edition. Today, it is essential to offer top-tier live experience, player props, and established tools like Bet Builder. This functionality not only empowers players by allowing them to create their own combinations but is also highly lucrative for the operator, delivering margins that typically exceed 20%. In summary, with next-generation technology and an expert trading team like GiG’s, the World Cup in regulated Latin American markets will undoubtedly be the major growth driver of the year, as well as a peak period of high returns.